Theory, Development, and Strategy in Transmedia Storytelling

This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling.

Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid's Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries.

The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.

本書探討了虛構和非虛構跨媒體研究的各個方面中的跨媒體動態。作者們超越了將跨媒體性定義為一個研究領域的呈現/定義，他們檢視了跨媒體敘事理論、方法論發展和策略規劃方面的新進展。

本書以皮爾斯的符號學為理論基礎，並反映在虛構和非虛構跨媒體項目的方法論方法上，各章節深入探討了多樣的案例研究，例如《使女的故事》以及奧運會和國際足協世界杯等大型體育賽事，這些案例展示了我們自己方法的應用以及跨媒體動態背後邏輯的影響。在擴展自己的學術研究的基礎上，作者們探討了跨媒體新聞的相關主題，並提出了在發展中國家的教育計劃中進行跨媒體策略規劃的新方法。

本書對於媒體研究、教育、新聞和跨媒體的學者和學生以及對於理解跨媒體性的理論、方法論發展和策略規劃感興趣的人來說，是一本重要的參考書。

Renira Rampazzo Gambarato is Associate Professor in Media and Communication Studies at Jönköping University, in Sweden. Her area of expertise revolves around fiction and nonfiction transmedia studies. She is the co-editor of the recent books The Routledge Companion to Transmedia Studies (2019) and Exploring Transmedia Journalism in the Digital Age (2018).

Geane Carvalho Alzamora is Associate Professor in Social Communication at Federal University of Minas Gerais, Brazil. Her area of expertise revolves around transmedia studies, semiotics and digital journalism. She is the co-editor of the recent books Exploring Transmedia Journalism in the Digital Age (2018) and Textualidades Midiáticas (2017).

Lorena Tárcia is Associate Professor in Social Communication at University Center of Belo Horizonte, Brazil. Her area of expertise revolves around transmedia studies, education, and journalism. She is the author of several articles published in peer-reviewed journals, such as Journalism Studies, International Journal of Communication, and Global Media and Communication.

Renira Rampazzo Gambarato是瑞典延雪平大學媒體與傳播研究的副教授。她的專業領域圍繞虛構和非虛構跨媒體研究。她是最近出版的書籍《跨媒體研究的Routledge同伴》（2019年）和《探索數位時代的跨媒體新聞學》（2018年）的共同編輯。

Geane Carvalho Alzamora是巴西米納斯吉拉斯聯邦大學社會傳播的副教授。她的專業領域圍繞跨媒體研究、符號學和數位新聞。她是最近出版的書籍《探索數位時代的跨媒體新聞學》（2018年）和《媒體文本性》（2017年）的共同編輯。

Lorena Tárcia是巴西貝洛奧里藏特大學社會傳播的副教授。她的專業領域圍繞跨媒體研究、教育和新聞。她是在同行評審期刊上發表的多篇文章的作者，例如《新聞學研究》、《國際傳播學》和《全球媒體與傳播》。