Theory, Development, and Strategy in Transmedia Storytelling
暫譯: 跨媒體敘事的理論、發展與策略
Gambarato, Renira Rampazzo, Alzamora, Geane Carvalho, Tárcia, Lorena
- 出版商: Routledge
- 出版日期: 2022-08-01
- 售價: $2,010
- 貴賓價: 9.5 折 $1,910
- 語言: 英文
- 頁數: 170
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0367510014
- ISBN-13: 9780367510015
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相關主題
商品描述
This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling.
Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid's Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries.
The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.
商品描述(中文翻譯)
這本書探討了虛構與非虛構跨媒體研究的各個面向。超越了將跨媒體性作為一個研究領域的呈現/定義，作者們檢視了跨媒體敘事理論、方法論發展和策略規劃的新進展。
基於皮爾斯（Peirce）符號學的理論基礎，並反映在虛構與非虛構跨媒體專案的方法論上，各章深入探討了多樣的案例研究，例如《使女的故事》（The Handmaid's Tale）以及奧林匹克運動會和國際足總世界杯等大型體育賽事，這些案例展示了我們方法的應用及跨媒體動態背後邏輯的意涵。作者們在擴展自身學術研究的同時，探討了與跨媒體新聞相關的主題，並提出了針對發展中國家教育倡議的跨媒體策略規劃的新方法。
這本書是媒體研究、教育、新聞學和跨媒體領域學者及學生的重要參考資料，對於理解跨媒體性的理論、方法論發展和策略規劃的人士也具有價值。
作者簡介
Renira Rampazzo Gambarato is Associate Professor in Media and Communication Studies at Jönköping University, in Sweden. Her area of expertise revolves around fiction and nonfiction transmedia studies. She is the co-editor of the recent books The Routledge Companion to Transmedia Studies (2019) and Exploring Transmedia Journalism in the Digital Age (2018).
Geane Carvalho Alzamora is Associate Professor in Social Communication at Federal University of Minas Gerais, Brazil. Her area of expertise revolves around transmedia studies, semiotics and digital journalism. She is the co-editor of the recent books Exploring Transmedia Journalism in the Digital Age (2018) and Textualidades Midiáticas (2017).
Lorena Tárcia is Associate Professor in Social Communication at University Center of Belo Horizonte, Brazil. Her area of expertise revolves around transmedia studies, education, and journalism. She is the author of several articles published in peer-reviewed journals, such as Journalism Studies, International Journal of Communication, and Global Media and Communication.
作者簡介(中文翻譯)
Renira Rampazzo Gambarato 是瑞典約恩雪平大學媒體與傳播研究的副教授。她的專業領域圍繞於虛構與非虛構的跨媒體研究。她是近期書籍《The Routledge Companion to Transmedia Studies》（2019）和《Exploring Transmedia Journalism in the Digital Age》（2018）的共同編輯。
Geane Carvalho Alzamora 是巴西米納斯吉拉斯聯邦大學社會傳播的副教授。她的專業領域圍繞於跨媒體研究、符號學和數位新聞。她是近期書籍《Exploring Transmedia Journalism in the Digital Age》（2018）和《Textualidades Midiáticas》（2017）的共同編輯。
Lorena Tárcia 是巴西貝洛哈里桑塔大學社會傳播的副教授。她的專業領域圍繞於跨媒體研究、教育和新聞。她在多本同行評審期刊上發表了多篇文章，如《Journalism Studies》、《International Journal of Communication》和《Global Media and Communication》。
