Innovation and Entrepreneurship
Kennard, Mike
- 出版商: Routledge
- 出版日期: 2024-10-07
- 售價: $1,320
- 貴賓價: 9.5 折 $1,254
- 語言: 英文
- 頁數: 114
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0367510588
- ISBN-13: 9780367510589
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相關分類:
管理與領導 Management-leadership
海外代購書籍(需單獨結帳)
商品描述
The effective management of innovation and entrepreneurship is vitally important for managers, organisations and governments. This concise textbook examines strategic approaches and concepts relevant for the effective management of innovation and entrepreneurship, supported by practical insights from a variety of industry sectors.
作者簡介
Mike Kennard is Senior Lecturer in Innovation, Strategy and Entrepreneurship at Alliance Manchester Business School, University of Manchester, UK.
