Data Analytics in Marketing, Entrepreneurship, and Innovation

Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at:

• Business analytics
• Applying predictive analytics
• Using discrete choice analysis for decision-making
• Marketing and customer analytics
• Developing new products
• Technopreneurship
• Disruptive versus incremental innovation

The book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunities to develop new products and services, and improve existing methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.

基於數據分析的創新是一種當代方法，旨在通過新穎的市場推斷來促進企業活動的經驗支持進步。《市場、創業和創新中的數據分析》涵蓋了通過數據分析創造商業機會的技術、流程、模型、工具和實踐。它提供了實際應用案例的案例研究。這個多方面的數據分析研究涵蓋了以下內容：

- 商業分析
- 應用預測分析
- 使用離散選擇分析進行決策
- 市場和客戶分析
- 開發新產品
- 科技創業
- 破壞性創新與漸進式創新

本書使研究人員和從業人員了解數據分析在創新、創業和市場領域的應用。創新分析有助於識別開發新產品和服務的機會，改進現有的產品製造和服務交付方法。創業分析有助於將創新思想轉化為策略，並幫助創業者基於數據驅動的技術做出關鍵決策。市場分析用於收集、管理、評估和分析市場數據，以預測趨勢、研究客戶偏好和推出營銷活動。

Mounir Kehal teaches and researches business analytics at the Higher Colleges of Technology, Dubai. Prior to which he was associate professor of management information systens and dean at the College of Business Administration, American University in the Emirates, Dubai.
Shahira El Alfy, DBA, PHD Ed, FHEA, ECBA is an Assistant Professor at the Higher Colleges of Technology, Dubai.

Mounir Kehal在迪拜高等技術學院教授和研究商業分析。在此之前，他曾是美國大學在阿拉伯聯合酋長國迪拜分校商業管理學院的副教授和院長。

Shahira El Alfy是迪拜高等技術學院的助理教授，擁有DBA、PHD Ed、FHEA和ECBA學位。