商品描述
This book documents, analyzes, and shares the latest developments at the intersection of engineering, business, and startup strategy. It provides a comprehensive synthesis by combining empirical research, practical experience, and educational approaches to support both academic inquiry and practical application. The book is designed to inspire and enable readers to cope with the challenges and opportunities in the modern software startup landscape. To this end, it consists of three themes, each highlighting various aspects of advancements in software startups. First, Generative AI for Startups presents scientific evidence and practical experiences that illustrate how GenAI can be applied in startup operations. They discuss realized benefits as well as challenges that startups may face when adopting GenAI. Next, Product Engineering highlights advanced engineering processes for developing new products and services. This encompasses hypothesis engineering and experimentation for early-stage startups, the role of product management, and the adoption of agile methodologies in the startup context. Eventually, Business Development and Growth deals with aspects such as structured decision-making in pricing strategies, entrepreneurial opportunities created by emerging technologies, and the growth of startups supported by ecosystems. This book is designed for a diverse group of readers engaged with or affected by software startups: entrepreneurs and startup founders seeking evidence-based strategies, innovative tools, and case studies to support their ventures; developers and managers in such startups, seeking to better understand how current trends affect their roles; and lecturers aiming to develop or refine curricula on entrepreneurship and innovation.
商品描述(中文翻譯)
本書記錄、分析並分享工程、商業與創業策略交匯處的最新發展。它通過結合實證研究、實踐經驗和教育方法，提供全面的綜合體，以支持學術探究和實際應用。
本書旨在啟發並使讀者能夠應對現代軟體創業環境中的挑戰與機遇。為此，本書包含三個主題，每個主題突顯軟體創業進展的不同面向。首先，創生成AI在創業中的應用提供科學證據和實踐經驗，說明如何在創業運營中應用生成式AI（GenAI）。他們討論了實現的好處以及創業公司在採用GenAI時可能面臨的挑戰。接下來，產品工程強調開發新產品和服務的先進工程流程。這包括早期創業公司的假設工程和實驗、產品管理的角色，以及在創業環境中採用敏捷方法論。最後，商業發展與成長處理結構化決策在定價策略中的應用、新興技術所創造的創業機會，以及由生態系統支持的創業公司成長等方面。
本書適合一群多樣化的讀者，這些讀者與軟體創業有關或受到其影響：尋求基於證據的策略、創新工具和案例研究以支持其創業的企業家和創業創始人；在這些創業公司中的開發人員和管理者，尋求更好地理解當前趨勢如何影響他們的角色；以及旨在開發或完善創業與創新課程的講師。
作者簡介
Nirnaya Tripathi is a researcher associated with the University of Oulu, Finland, specializing in the fields of software startups, entrepreneurship, and innovation management. His research focuses on understanding the dynamics of startup ecosystems, particularly in the context of software and technology-driven businesses. Henry Edison is a senior lecturer in software engineering at Blekinge Tekniska Högskola (BTH), Karlskrona, Sweden. His research interests include empirical software engineering in the area of software product innovation, software startups, agility and human factors in software engineering. Xiaofeng Wang is an associate professor at the Faculty of Engineering, Free University of Bozen-Bolzano, Italy. Her main research areas include software startups, agile and lean software development and innovation, and human factors in software engineering as well as software startup education.
作者簡介(中文翻譯)
Nirnaya Tripathi 是芬蘭奧盧大學的研究員，專注於軟體創業、企業家精神和創新管理領域。他的研究重點在於理解創業生態系統的動態，特別是在軟體和技術驅動的企業背景下。
Henry Edison 是瑞典卡爾斯克魯納的布萊金厄技術學院（Blekinge Tekniska Högskola, BTH）軟體工程的高級講師。他的研究興趣包括軟體產品創新、軟體創業、敏捷開發以及軟體工程中的人因學等實證軟體工程領域。
Xiaofeng Wang 是義大利博岘-博爾扎諾自由大學工程學院的副教授。她的主要研究領域包括軟體創業、敏捷和精益軟體開發與創新，以及軟體工程中的人因學和軟體創業教育。
