International Business: Strategy and the Multinational Company (Hardcover)

K. Praveen Parboteeah, John B. Cullen

  • 出版商: Routledge
  • 出版日期: 2009-07-10
  • 售價: $1,050
  • 貴賓價: 9.8$1,029
  • 語言: 英文
  • 頁數: 528
  • 裝訂: Hardcover
  • ISBN: 0415800579
  • ISBN-13: 9780415800570

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商品描述

Part One Introduction to International Business

  • 1. Competing in the Global Marketplace

  • 2. Strategy and the MNC

Part Two The Global Context of Multinational Competitive Strategy

  • 3. Global and Regional Economic Integration: An Evolving Competitive Landscape

  • 4. Global Trade and Foreign Direct Investment

  • 5. Foreign Exchange Markets

  • 6. Global Capital Markets

Part Three The Institutional and Cultural Context of Multinational Competitive Strategy

  • 7. Culture and International Business

  • 8. The Strategic Implications of Economic, Legal, and Religious Institutions for International Business

Part Four Multinational Operational and Functional Strategies

  • 9. Entry Strategies for MNCs

  • 10. International Marketing and Supply-chain Management for MNCs

  • 11. Financial Management for MNCs

  • 12. Accounting for Multinational Operations

  • 13. Organizational Structures for MNCs

  • 14. International Human Resource Management

  • 15. E-commerce and the MNC

Part Five Ethical Management in the International Context

  • 16. Managing Ethical and Social Responsibility in an MNC