The Design of Everyday Things: Revised and Expanded Edition (Paperback)

Don Norman

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商品描述

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.

商品描述(中文翻譯)

即使是我們中最聰明的人,有時也會感到無能為力,無法弄清楚該打開哪個燈開關或烤箱爐火,或者是該推、拉還是滑動一扇門。這本巧妙且解放性的書主張,問題不在於我們自己,而是產品設計忽略了使用者的需求和認知心理學原則。這些問題包括模糊和隱藏的控制元件,控制元件和功能之間的任意關係,缺乏反饋或其他協助,以及對記憶的不合理要求。《日常物品的設計》顯示出良好且可用的設計是可能的。規則很簡單:使事物可見,利用將功能和控制元件相結合的自然關係,並充分利用限制。目標是輕鬆引導使用者在正確的時間對正確的控制元件進行正確的操作。

在這本有趣且深入的分析中,認知科學家唐·諾曼稱設計的卓越性為影響消費者行為的重要關鍵。現在這本書已經全面擴充和更新,作者加入了新的引言,《日常物品的設計》是一本關於如何以及為什麼有些產品能滿足顧客而其他產品只會讓他們感到沮喪的強大入門書。