The Design of Everyday Things (Audiobook, MP3 Audio, Unabridged) (Audio CD)

Donald A. Norman

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商品描述

First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier. The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.

商品描述(中文翻譯)

首先,企業發現品質是關鍵的競爭優勢;接著是科學。現在,加州大學認知科學研究所前所長唐納德·A·諾曼揭示了智能設計是新的前沿。《日常物品的設計》是一本關於如何以及為什麼有些產品能滿足客戶而其他產品只會讓他們感到沮喪的強大入門書。