Podcasting Bible
Mitch Ratcliffe, Steve Mack
- 出版商: Wiley
- 出版日期: 2007-02-12
- 售價: $1,420
- 貴賓價: 9.5 折 $1,349
- 語言: 英文
- 頁數: 570
- 裝訂: Paperback
- ISBN: 0470043520
- ISBN-13: 9780470043523
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商品描述
Description
A how-to reference for producing, distributing, and marketing successful revenue-generating podcasts
This resource shows how to produce original podcasts with professional audio quality and optimal bandwidth specifications, convert existing content to podcast-ready material, and fully exploit podcasting trends and technologies.
Mitch Ratcliffe (Lakewood, WA) is a veteran journalist and media executive. Steve Mack (Seattle, WA) is a principal at LUX Media (luxmedia.com) and author of The Streaming Media Bible (0-7645-3650-8).
Preface.Acknowledgments.
Part I: Podcasting: Where It Came From and Where It’s Going.
Chapter 1: Stars Being Born Every Day.
Chapter 2: Podcasting’s Meteoric Trajectory.
Chapter 3: Exploring the World of Podcasting.
Part II: Podcasting Production.
Chapter 4: Defining Your Podcast.
Chapter 5: Audio Production Tools.
Chapter 6: Basic Audio Production.
Chapter 7: Advanced Audio Production.
Chapter 8: Video Production Tools.
Chapter 9: Basic Video Production Techniques.
Chapter 10: Advanced Video Production Techniques.
Part III: Encoding.
Chapter 11: Encoding: An Overview.
Chapter 12: Encoding Tools.
Chapter 13: Basic Encoding Techniques.
Chapter 14: Advanced Encoding and Authoring Techniques.
Part IV: Distribution—Making Your Podcast Available to Your Audience.
Chapter 15: Distribution: An Overview.
Chapter 16: RSS (Really Simple Syndication).
Chapter 17: Finding a Home for Your Podcast.
Chapter 18: Distributing Your Media File.
Part V: The Business of Podcasting.
Chapter 19: The Basics of Podcasting Business.
Chapter 20: The Subscription Business.
Chapter 21: Making Advertising Work.
Chapter 22: Alternative Business Models.
Chapter 23: Rights and Responsibilities: Licensing Music and Managing Your Liabilities.
Chapter 24: Corporate and Institutional Podcasting.
Chapter 25: Promoting Your Podcast.
Part VI: Case Studies.
Chapter 26: Podcasting from Home: The Dawn and Drew Show.
Chapter 27: Channel 9: Humanizing the World’s Largest Software Company.
Chapter 28: A Museum’s Experience: The Ontario Science Centre.
Appendix A: Podcasting Resources.
Index.
