Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication (Paperback)

Description

In The Hands-On Guide Video Blogging and Podcasting industry experts explain these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications. This book contains: – Step-by-step instructions to quickly launch a Podcast or video blog – The basics of multimedia use in blogging and the most relevant text-blog technologies – Podcast and video blog technology uses in business/corporate, education, customer communication, and entertainment contexts – Concise, understandable breakdowns of all relevant videoblogging and Podcasting buzzwords, acronyms, and related multimedia technologies – Coverage of tools, production techniques, new technologies, multimedia blog basics, monetization, and licensing – Case studies that analyze successful for-profit and not-for-profit podcasts and video blogs

Table of Contents

1: Quick Start 2: Podcasting and Video Blogging Basics 3: Podcasting and Video Blogging Uses 4: Tuning In to Multimedia Blogs 5: Monetizing New Content Delivery Models 6: New Skills for a New Technology 7: Mobile Video Blogging and Podcasting 8: In the Studio and On-the-Go 9: Essential Tools 10: Audio Production and Post-Production 11: Video Production and Post-Production 12: Hosting and Bandwidth 13: Assembling Blog Entries 14: Licensing and Copyrights 15: Case Studies

描述

在《Hands-On Guide Video Blogging and Podcasting》中，行業專家從專業角度解釋了這些新興媒體工具。快速了解視頻博客和播客的技術方面，以及它們在商業和財務方面的影響。本書包含以下內容：- 逐步指導快速啟動播客或視頻博客- 博客中多媒體使用的基礎知識和最相關的文本博客技術- 播客和視頻博客技術在企業/公司、教育、客戶溝通和娛樂等方面的應用- 對所有相關的視頻博客和播客術語、縮寫和相關多媒體技術進行簡明易懂的解釋- 工具、製作技術、新技術、多媒體博客基礎知識、盈利和授權的覆蓋範圍- 分析成功的盈利和非盈利播客和視頻博客的案例研究

目錄

1：快速入門 2：播客和視頻博客基礎知識 3：播客和視頻博客的應用 4：調整到多媒體博客 5：盈利新內容傳遞模型 6：新技術的新技能 7：移動視頻博客和播客 8：在工作室和在路上 9：必備工具 10：音頻製作和後期製作 11：視頻製作和後期製作 12：主機和帶寬 13：組裝博客文章 14：授權和版權 15：案例研究