Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
- 出版商: Wiley
- 出版日期: 2007-05-01
- 售價: $938
- 貴賓價: 9.5 折 $891
- 語言: 英文
- 頁數: 272
- 裝訂: Hardcover
- ISBN: 0470107421
- ISBN-13: 9780470107423
Praise for Smart Start-Ups
"Silver's new book is a masterpiece of clarity concerning the next great entrepreneurial wave, and my only problem with it was the charley horse in my elbow I got turning the pages."
-Robin Richards, founding President, MP3.com, and CEO, Notification Technologies Inc.
"Silver is a modern-day Prometheus. For community entrepreneurs, Smart Start-Ups contains the secrets of fire from the heavens. If you work with communities of any kind, you ignore this book at your own peril."
-John Szeder, former senior game developer, Digital Chocolate, Inc., and CEO, Mofactor, Inc.
"Silver dives in and pulls the naked truth out of the world of online communities. There's nothing like it on the shelves. He speaks with the best and brightest in the mobile and online community markets."
-Sean Malatesta, founder, Yack Media Services, and Vice President, Indiagames, Inc.
"Smart Start-Ups is a must-read for any aspiring Internet entrepreneur. Silver cuts right to the heart of the important fact that communities are like entire nations, but without geographic borders, and they're creating the greatest transformation since the Industrial Revolution."
-Clarence Briggs, founder and CEO, AIT.com
"Silver's book is an excellent, captivating, ingenious, and essential read for anyone who wants to know how to create wealth by starting an online community. One mark of a great book is that it makes you see things in a new way; Silver certainly succeeds in that respect."
-Kyle E. Gillman, founder and CEO, Forgefinder, Inc.
Table of Contents
Chapter 1. Introduction.
Chapter 2. Collaborative Participation.
Chapter 3. Transfer of Control.
Chapter 4. The Function of Cooperation.
Chapter 5. Appear to Lack Money.
Chapter 6. Rules for Creating Successful Business Models.
Chapter 7. Raising Capital.
Chapter 8. How to Launch a New Product.
Chapter 9. Foreign Exchange Market.
Chapter 10. The Metaverse Arbitration Association.
Chapter 11. Rent a Judge.
Chapter 12. Publishing and Convention Management.
Chapter 13. Taking Back the Automobile Market.
Chapter 14. Mission Statement Rewriting.
Chapter 15. Mocketeering.
Chapter 16. Launching a New Hotel Chain Through an Online Community.
Chapter 17. Medical Research.
Chapter 18. Life Insurance.
Chapter 19. Replacing Advertising with Reputation Management.
Chapter 20. Community for Ardent Fans of College Sports.
Chapter 21. A Community of Art Dealers.
Chapter 22. A group Travel Community.
Chapter 23. Partnering with Giant Corporations.
Chapter 24. My ThirdPlace.com
Chapter 25. IllegitimatiNonCarborundum.com
Chapter 26. Reputation management.
Chapter 27. The Association of Mobile and Online Communities.