E-mail Marketing For Dummies provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation. Author John Arnold is a highly experienced e-mail marketing guru. The book covers:
- Building a list
- Determining proper format and frequency
- Creating an effective message
- Getting your message to the inbox
- Tracking results
- Working with new e-mail technologies - mobile devices, etc.
- Steering clear of spam techniques
From the Back Cover
Send your message to the inboxes of the world
Develop a winning strategy, build a quality e-mail list, and find success
Discover how to:
Combine e-mail with other marketing media
Comply with anti-spam laws
Set reasonable objectives
Brand your e-mails
Build relationships with your customers
Increase your open rate
Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.
John Arnold is an e-mail marketing expert and the regional Development Director for Constant Contact, a leading provider of e-mail marketing tools for small businesses. He is a trusted source for small business marketing expertise.