E-Mail Marketing For Dummies

Description

E-mail Marketing For Dummies provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation. Author John Arnold is a highly experienced e-mail marketing guru. The book covers:

• Building a list
• Determining proper format and frequency
• Creating an effective message
• Getting your message to the inbox
• Tracking results
• Working with new e-mail technologies - mobile devices, etc.
• Steering clear of spam techniques

From the Back Cover

Send your message to the inboxes of the world

Develop a winning strategy, build a quality e-mail list, and find success

Discover how to:

• Combine e-mail with other marketing media

• Comply with anti-spam laws

• Set reasonable objectives

• Brand your e-mails

• Build relationships with your customers

• Increase your open rate

Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.

John Arnold is an e-mail marketing expert and the regional Development Director for Constant Contact, a leading provider of e-mail marketing tools for small businesses. He is a trusted source for small business marketing expertise.