E-Mail Marketing For Dummies

Arnold

  • 出版商: For Dummies
  • 出版日期: 2007-11-20
  • 售價: $955
  • 貴賓價: 9.5$907
  • 語言: 英文
  • 頁數: 360
  • 裝訂: Paperback
  • ISBN: 0470190876
  • ISBN-13: 9780470190876
  • 相關分類: Marketing 行銷/網路行銷

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商品描述

Description

E-mail Marketing For Dummies provides a trusted source of information on proven strategies for launching and conducting an effective e-mail marketing campaign designed to drive sales and enhance product/brand reputation. Author John Arnold is a highly experienced e-mail marketing guru. The book covers:
  • Building a list
  • Determining proper format and frequency
  • Creating an effective message
  • Getting your message to the inbox
  • Tracking results
  • Working with new e-mail technologies - mobile devices, etc.
  • Steering clear of spam techniques


From the Back Cover

Send your message to the inboxes of the world

Develop a winning strategy, build a quality e-mail list, and find success

Discover how to:

  • Combine e-mail with other marketing media

  • Comply with anti-spam laws

  • Set reasonable objectives

  • Brand your e-mails

  • Build relationships with your customers

  • Increase your open rate

Done properly, e-mail marketing is highly effective. This book tells you how to use e-mail marketing properly and effectively so that no one sees you as a nasty spammer. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.

John Arnold is an e-mail marketing expert and the regional Development Director for Constant Contact, a leading provider of e-mail marketing tools for small businesses. He is a trusted source for small business marketing expertise.