Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing

Small business marketers don't need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth.
Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospect's short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audience's perspective.
This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can't work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for Small B2B Businesses will dive into the relationship between each of these areas.
What You'll Learn

• Build a website that serves as the hub of your marketing
• Establish a content promotion plan that puts your content in front of the right audience
• Develop strategies and tactical plans for finding the channels best suited to your message such as social media and email marketing
• Create effective content in a timely manner with the resources you have available
• Track what is working and what needs improvement via an analytics platform to consistently produce strong marketing returns

Who This Book Is For
The primary audience is B2B small business owners and B2B small business marketing leaders.

小型企業行銷人員不需要了解網站的技術細節，也不需要了解全國消費品牌的高層社交媒體策略。他們需要了解如何建立成功的行銷機制，並能夠利用現有資源持續維持。本書將幫助小型企業B2B行銷人員建立強大的數位存在，推動業務增長。

大多數B2B買家在與銷售人員接觸之前，已經完成了購買過程的三分之二。因此，擁有強大的數位存在是讓您的潛在客戶將您列入短名單的關鍵，否則他們甚至不會知道您的存在。最重要的是，強大的數位存在依賴於以受眾角度撰寫的內容。

本書提供了關於對他們的業務至關重要且您可以幫助他們解決的問題的見解和資訊。這是吸引他們注意、贏得他們信任並贏得他們業務的關鍵。行銷無法獨自發揮其魔力，它需要強大的品牌支持，並且必須為良好執行的銷售流程提供支持。《小型B2B企業行銷》將深入探討這些領域之間的關係。

您將學到什麼

• 建立一個作為行銷中心的網站


• 制定一個將您的內容展示給正確受眾的內容推廣計劃


• 制定適合您訊息的渠道（如社交媒體和電子郵件行銷）的策略和戰術計劃


• 利用現有資源及時創建有效的內容


• 通過分析平台追踪工作情況和改進需求，以持續產生強大的行銷回報

本書適合對象

主要的讀者群體是B2B小型企業所有者和B2B小型企業行銷負責人。