Multichannel Marketing: Metrics and Methods for On and Offline Success

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

線下與線上不再能保持分離。整合、以客戶為中心、跨通路的行銷活動能夠說服客戶採取行動，提供更高的投資回報率，最終改善組織的經濟效益。這本必備指南綜合了線上、直接和品牌行銷人員多年來成功的方法和指標，讓您能夠開發、實施和衡量成功的跨通路行銷活動。多通路行銷專家Akin Arikan通過戰略建議、有效案例研究和驗證的指標，帶領您從客戶獲取到客戶關係管理。