eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

Corey Perlman

  • 出版商: Wiley
  • 出版日期: 2009-01-20
  • 售價: $849
  • 貴賓價: 9.5$807
  • 語言: 英文
  • 頁數: 208
  • 裝訂: Hardcover
  • ISBN: 0470411597
  • ISBN-13: 9780470411599
  • 相關分類: Marketing 行銷/網路行銷

下單後立即進貨 (約4~6週)

相關主題

商品描述

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.