The Second Life Grid: The Official Guide to Communication, Collaboration, and Community Engagement (Paperback)

Corporations, non-profits, and educational institutions will welcome this official guide that shows how to establish and maintain a successful virtual presence in Second Life. Written with the full support of Linden Lab, this is the perfect resource for organizations entering Second Life. Topics discussed include the technical and social issues of participating in Second Life, including integrating corporate culture into Second Life, in-world marketing techniques, selecting a solution provider, and how to conduct real-world business in Second Life. Plus, you’ll get hands-on solutions, smart tactics, and practical techniques, such as setting up useful meeting spaces and planning and moderating events. The book is filled with actual case studies of how top organizations have leveraged Second Life and offers analysis of their SL presence.

企業、非營利組織和教育機構將歡迎這本官方指南，該指南展示了如何在Second Life中建立和維護成功的虛擬存在。這本書得到了Linden Lab的全力支持，對於進入Second Life的組織來說，這是一個完美的資源。討論的主題包括參與Second Life的技術和社會問題，包括將企業文化融入Second Life、虛擬世界的營銷技巧、選擇解決方案提供商以及如何在Second Life中進行現實世界的業務。此外，您還將獲得實用的解決方案、聰明的策略和實用的技巧，例如建立有用的會議空間、計劃和主持活動。這本書充滿了頂尖組織如何利用Second Life的實際案例，並對他們在Second Life中的存在進行了分析。