The New Know: Innovation Powered by Analytics (Hardcover)

Learn to manage and grow successful analytical teams within your business

Examining analytics-one of the hottest business topics today-The New KNOW argues that analytics is needed by all enterprises in order to be successful. Until now, enterprises have been required to know what happened in the past, but in today's environment, your organization is expected to have a good knowledge of what happens next.

This innovative book covers

• Where analytics live in the enterprise
• The value of analytics
• Relationships betwixt and between
• Technologies of analytics
• Markets and marketers of analytics

The New KNOW is a timely, essential resource to staying competitive in your field.