Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics (Hardcover)

Bill Franks

  • 出版商: Wiley
  • 出版日期: 2012-04-24
  • 定價: $1,750
  • 售價: 9.5$1,663
  • 語言: 英文
  • 頁數: 336
  • 裝訂: Hardcover
  • ISBN: 1118208781
  • ISBN-13: 9781118208786
  • 相關分類: 大數據 Big-data
  • 立即出貨 (庫存 < 3)

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商品描述

You receive an e-mail. It contains an offer for a complete personal computer system. It seems like the retailer read your mind since you were exploring computers on their web site just a few hours prior….

As you drive to the store to buy the computer bundle, you get an offer for a discounted coffee from the coffee shop you are getting ready to drive past. It says that since you’re in the area, you can get 10% off if you stop by in the next 20 minutes….

As you drink your coffee, you receive an apology from the manufacturer of a product that you complained about yesterday on your Facebook page, as well as on the company’s web site….

Finally, once you get back home, you receive notice of a special armor upgrade available for purchase in your favorite online video game.  It is just what is needed to get past some spots you’ve been struggling with….

Sound crazy? Are these things that can only happen in the distant future? No. All of these scenarios are possible today! Big data. Advanced analytics. Big data analytics. It seems you can’t escape such terms today. Everywhere you turn people are discussing, writing about, and promoting big data and advanced analytics. Well, you can now add this book to the discussion.

What is real and what is hype? Such attention can lead one to the suspicion that perhaps the analysis of big data is something that is more hype than substance. While there has been a lot of hype over the past few years, the reality is that we are in a transformative era in terms of analytic capabilities and the leveraging of massive amounts of data. If you take the time to cut through the sometimes-over-zealous hype present in the media, you’ll find something very real and very powerful underneath it. With big data, the hype is driven by genuine excitement and anticipation of the business and consumer benefits that analyzing it will yield over time.

Big data is the next wave of new data sources that will drive the next wave of analytic innovation in business, government, and academia. These innovations have the potential to radically change how organizations view their business. The analysis that big data enables will lead to decisions that are more informed and, in some cases, different from what they are today. It will yield insights that many can only dream about today. As you’ll see, there are many consistencies with the requirements to tame big data and what has always been needed to tame new data sources. However, the additional scale of big data necessitates utilizing the newest tools, technologies, methods, and processes. The old way of approaching analysis just won’t work. It is time to evolve the world of advanced analytics to the next level. That’s what this book is about.

Taming the Big Data Tidal Wave isn’t just the title of this book, but rather an activity that will determine which businesses win and which lose in the next decade. By preparing and taking the initiative, organizations can ride the big data tidal wave to success rather than being pummeled underneath the crushing surf. What do you need to know and how do you prepare in order to start taming big data and generating exciting new analytics from it? Sit back, get comfortable, and prepare to find out!

商品描述(中文翻譯)

你收到一封電子郵件,裡面包含一個完整個人電腦系統的優惠。這似乎是一個零售商讀懂了你在他們網站上探索電腦的意願,因為就在幾個小時前...。

當你開車前往商店購買電腦套裝時,你收到一個來自即將經過的咖啡店的折扣咖啡優惠。它說由於你在附近,如果你在接下來的20分鐘內順道過來,可以享受9折優惠...。

當你喝著咖啡時,你收到了一封來自你昨天在Facebook上抱怨的產品製造商的道歉信,以及在該公司網站上的道歉...。

最後,當你回到家時,你收到了一則關於你最喜歡的線上遊戲中可供購買的特殊裝甲升級的通知。這正是你在某些困難關卡上所需要的...。

聽起來很瘋狂嗎?這些事情只能在遙遠的未來發生嗎?不是的。所有這些情境今天都是可能的!大數據、先進分析、大數據分析。似乎你無法逃脫這些詞語。無論你走到哪裡,人們都在討論、寫作和推廣大數據和先進分析。現在,你可以將這本書加入討論中了。

什麼是真實的,什麼是炒作?這樣的關注可能會讓人懷疑,也許對大數據的分析更多是炒作而非實質。儘管過去幾年一直存在很多炒作,但現實是,我們正處於一個轉型時代,無論是在分析能力還是利用大量數據方面。如果你花時間去剖析媒體中有時過於熱情的炒作,你會發現其中有非常真實且強大的東西。對於大數據,炒作是由對分析它所帶來的商業和消費者利益的真正興奮和期待驅動的。

大數據是下一波將推動商業、政府和學術界分析創新的新數據來源浪潮。這些創新有潛力徹底改變組織對待業務的方式。大數據所帶來的分析將帶來更為明智的決策,有時與現有決策不同。它將帶來許多人今天只能夢想的洞察力。正如你將看到的,馴服大數據的要求與馴服新數據來源所需的要求有很多一致之處。然而,大數據的規模需要利用最新的工具、技術、方法和流程。以往的分析方法已經不再適用。是時候將先進分析的世界推向新的高度了。這就是這本書的內容。

《馴服大數據浪潮》不僅僅是這本書的標題,而是一個將決定哪些企業在未來十年中獲勝,哪些企業失敗的活動。通過準備和主動行動,組織可以乘著大數據浪潮取得成功,而不是被壓倒在沉重的浪潮下。為了開始馴服大數據並從中產生令人興奮的新分析,你需要知道什麼,以及如何準備。坐下來,讓自己舒適一點,準備好發現吧!