Google Analytics, 3/e (Paperback)

Jerri L. Ledford

Google Analytics, 3/e (Paperback)
  • 出版商: Wiley
  • 出版日期: 2009-12-01
  • 定價: $1,170
  • 售價: 8.0 折 $936
  • 語言: 英文
  • 頁數: 432
  • 裝訂: Paperback
  • ISBN: 0470531282
  • ISBN-13: 9780470531280
  • 相關分類: Google Analytics

    • 立即出貨(限量) (庫存=1)

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商品描述

With 2 billion sites on the Web, who's looking at yours?

Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.

  • Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports

  • Learn to interpret and apply Analytics results, even if you're not a Web pro

  • See how other companies use Analytics data

  • Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking

  • Apply the information you'll get from reports on traffic, visitors, content, site searches, and more

  • Drill down deeper with advanced techniques, tips, and hacks

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

商品描述(中文翻譯)

在全球有著20億個網站，那麼誰在關注你的網站呢？Google Analytics可以告訴你。這個全新版本的Google Analytics具有高度自定義和分割能力的新功能，提供有關網站訪問者的信息，幫助你提升網站的價值。就像之前的兩個版本一樣，本指南將向你展示Google Analytics的新功能，如何充分利用該程序以及如何應用所學知識。

本書將教你：
- 理解概念，設置Google Analytics程序，使用正確的目標和過濾器，並閱讀報告
- 學習解釋和應用Analytics的結果，即使你不是網站專家
- 看看其他公司如何使用Analytics數據
- 探索新功能，如AdSense集成，成本數據設置，動態圖表，自定義報告和事件追蹤
- 應用從流量、訪問者、內容、網站搜索等報告中獲得的信息
- 進一步深入研究高級技巧、貼士和技巧

注意：本電子書不包含CD-ROM/DVD和其他附加材料。

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