Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs (Paperback)
Harold Davis
- 出版商: O'Reilly|英文2書85折
- 出版日期: 2006-01-29
- 定價: $1,050
- 售價: 5.0 折 $525
- 語言: 英文
- 頁數: 368
- 裝訂: Paperback
- ISBN: 0596101082
- ISBN-13: 9780596101084
-
相關分類:
Google Analytics、Web-crawler 網路爬蟲、行銷/網路行銷 Marketing
立即出貨(限量) (庫存=2)
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商品描述
Description
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.
Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.
This book has specific and detailed sections on:
- Turning your web site into a profit center with AdSense
- Making sense of AdSense metrics
- Driving traffic to your site
- Optimizing sites for search engine placement
- Working with AdWords campaigns, auctions, and reports
- Managing campaigns dynamically using the AdWords APIs
Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.
Table of Contents
Preface
Part I. Making Money with Your Web Site
1. Build It and They Will Come: Creating Popular Web Sites
The Taxonomy of Success
Popular Sites: Using Alexa
How Much Content Is Enough?
Presenting Content
Content Architecture
Action Items
2. Driving Traffic to Your Site
Creating a Plan and a Story
Submitting Your Sites to Search Engines
Working with Directories
Becoming Popular
Publishing Press Releases
Syndication Feeds
Using Email Lists
Action Items
3. Optimizing Sites for Search Engine Placement
How Your Site Appears to a Bot
Excluding the Bot
Meta Information
Creating a Site with SEO in Mind
Avoiding Overly Aggressive SEO Practices
Action Items
4. Making Money with Affiliate Programs
Kinds of Ad Programs
Understanding Affiliate Programs
Working with an Affiliate Program
Action Items
5. CPC Advertising
CPC Terminology
Understanding Contextual Relevance
CPC Program Vendors
Placing CPC Ads on Your Site
Action Items
6. Profiting from Adult Sites
Creating Adult Sites
Making Money with Advertising
Publicizing Your Site
Action Items
Part II. Getting the Most from AdSense
7. Understanding Google, AdSense, and AdWords
The Syntax of a Google Query
Google's Parts
Automated Ad Brokering: AdSense and AdWords
Action Items
8. Working with AdSense
Applying for an AdSense Account
Setting Account Options
AdSense Content and AdSense Search
AdSense Ad Settings
AdSense Search Settings
Action Items
9. Making Sense of AdSense
Ad Performance
Search Performance
Your Earnings
Tools Beyond AdSense for Tracking
Action Items
Part III. Working with AdWords
10. Using AdWords
Signing up for an Account
Creating and Editing Ad Campaigns
Ad Groups
Site Targeting
Getting a Client Manager Account
Action Items
11. Improving Campaign and Ad Group Performance
Monitoring Your AdWords Activity
Optimizing Your Ads
Modifying Your Campaigns
Action Items
12. AdWords Reporting and Conversion Tracking
Using AdWords Reports
Working with Conversion Tracking
Action Items
Part IV. Using the AdWords APIs
13. Understanding the AdWords API
Introducing the AdWords API
Working with the AdWords API Web Service
The AdWords API Services
Signing up for a Developer Token
Action Items
14. Programming the AdWords API
Using the AdWords API with PHP
Creating the Campaign Web Service Client
Creating a Campaign
Creating an AdGroup
Adding an Ad
Adding Keywords
Verifying Your Creation
Action Items
15. Navigating the AdWords Objects Hierarchy
Working with the AdWords API Web Services
Creating Authentication Information
Iterating Through the AdWords Hierarchy
Action Items
16. Keyword Estimation
KeywordEstimatorService Messages and Responses
Keyword Requests and Estimates
Getting User Information
Returning the Keyword Estimate
Action Items
Glossary
Index
商品描述(中文翻譯)
描述
當談到在網路上做廣告時,數字是無法否認的。今天價值70億美元的市場預計到2010年將增長到189億美元。Jupiter Research還估計,到2010年,搜尋廣告將比展示廣告佔據更大的市場份額。這些驚人的數字主要歸功於Google,它改變了世界發布內容和廣告的方式。
《Google廣告工具》是O'Reilly出版的一本書,探討了在網路上通過內容和廣告賺錢的業務和技術。這本專注且易於閱讀的指南向您展示如何使用Google的廣告服務實現這一目標。您將找到所有背景資訊,以便使用Google AdSense,該服務會自動提供與您的網站精確相符的文字和圖像廣告,以及Google AdWords,該服務允許您生成與特定搜索結果相關的文字廣告。
這本書具有關於以下內容的具體和詳細部分:
- 使用AdSense將您的網站轉化為利潤中心
- 理解AdSense指標
- 增加網站流量
- 優化網站以提高搜索引擎排名
- 使用AdWords進行廣告活動、競標和報告
- 使用AdWords API動態管理廣告活動
閱讀完這四部分後,您將對網路上的廣告運作方式有全面的了解,並且知道如何利用Google的廣告計劃為自己帶來好處。
目錄
前言
第一部分:通過您的網站賺錢
1. 建立受歡迎的網站
2. 增加網站流量
3. 優化網站以提高搜索引擎排名
4. 通過聯盟計劃賺錢
以上是書籍的描述和目錄。