Twitter Marketing: An Hour a Day (Paperback)

Hollis Thomases

Twitter Marketing: An Hour a Day (Paperback)
  • 出版商: Sybex
  • 出版日期: 2010-01-01
  • 定價: $1,020
  • 售價: 2.0 折 $199
  • 語言: 英文
  • 頁數: 504
  • 裝訂: Paperback
  • ISBN: 0470562269
  • ISBN-13: 9780470562260
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨(限量) (庫存=2)

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商品描述

The complete guide to a successful Twitter marketing campaign

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy.

Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform.

  • Twitter has become a phenomenon with 32 million users, including major companies such as Apple, JetBlue, and CNN
  • This step-by-step guide explains the demographics, shows how companies are using Twitter, and explains how to scale the approach to your enterprise
  • The detailed coverage includes the basics for Twitter newcomers and explores all elements of a successful strategy
  • Expert author Hollis Thomases shows how to set goals, develop and implement a plan, attract followers, and measure the impact of a campaign
  • The in-depth book explains how to maintain momentum and explores such issues as contests, promotions, and crisis management

Twitter Marketing: An Hour a Day is the ultimate guide to succeeding one tweet at a time!

商品描述(中文翻譯)

《成功的Twitter行銷活動完全指南》

Twitter是一個改變我們溝通方式的微博服務。行銷人員認識到其價值，《Twitter行銷：每天一小時》為行銷人員、廣告商、品牌經理、公關專業人員和企業主提供了一個深入指南，教導如何設計、實施和衡量完整的Twitter策略的影響。

專家作者Hollis Thomases讓您熟悉Twitter世界、其慣例以及引人入勝的人口統計數據。然後，她逐步教您如何有效地制定成功的品牌推廣和直接回應策略，並可擴展到任何組織及其目標。《Twitter行銷：每天一小時》使用有趣的案例研究、成功故事、軼事和示例來演示如何使用Twitter指標來指導戰略方向。您將發現大型和小型頂尖公司如何利用這個令人興奮的溝通平台。

- Twitter已成為一個現象，擁有3200萬用戶，包括蘋果、捷藍航空和CNN等大公司。
- 這本逐步指南解釋了Twitter的人口統計數據，展示了公司如何使用Twitter，並解釋了如何將這種方法擴展到您的企業。
- 詳細介紹了Twitter新手的基礎知識，並探討了成功策略的所有要素。
- 專家作者Hollis Thomases展示了如何設定目標，制定和實施計劃，吸引追隨者，並衡量活動的影響。
- 這本深入的書解釋了如何保持動力，並探討了比賽、促銷和危機管理等問題。

《Twitter行銷：每天一小時》是一本一次推文成功的終極指南！

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