Facebook Marketing: An Hour a Day (Paperback)

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.

Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.

• Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy
• Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in
• Shows how to execute your strategy while incorporating all of Facebook's relevant features
• Addresses Facebook's pay-per-click platform, Facebook Connect, and more

Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

開發、實施和評估成功的Facebook營銷活動

社交網站Facebook在全球擁有超過3億用戶。它能夠針對已提供真實數據的用戶進行定位，使得Facebook成為營銷人員的理想平台，世界各地的營銷人員都認識到Facebook的重要性，並渴望成功地開發Facebook的潛力。本書將向您展示如何實現這一目標。

快速了解當今的Facebook慣例和人口統計資料，然後瞭解從頭到尾必須考慮的各種戰略和實施問題。

- 引導您在Facebook上建立成功的存在，並帶您逐步制定整體營銷策略的每一步
- 解釋設定實際目標、定義指標、開發報告和獲得企業支持的每一步
- 展示如何在執行策略的同時整合Facebook的所有相關功能
- 處理Facebook的按點付費平台、Facebook Connect等

本書充滿了其他地方沒有記錄的技巧和策略，是開發成功的Facebook營銷活動的最終逐步指南。