Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web (Hardcover)

Brian Solis

  • 出版商: Wiley
  • 出版日期: 2010-03-08
  • 定價: $850
  • 售價: 2.3$199
  • 語言: 英文
  • 頁數: 400
  • 裝訂: Hardcover
  • ISBN: 0470571098
  • ISBN-13: 9780470571095
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨(限量) (庫存=3)

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商品描述

The ultimate guide to branding and building your business in the era of the Social Web?revised and updated with a Foreword by Ashton Kutcher

Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits.

Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.

  • Introduces you to the psychology, behavior, and influence of the new social consumer
  • Shows how to define and measure the success of your social media campaigns for the short and long term
  • Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter
  • Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media

Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

商品描述(中文翻譯)

《品牌建立與業務發展的終極指南:在社交網路時代的修訂與更新版,由阿什頓·庫彻撰寫序言》

Engage! 徹底探討了社交媒體的風景以及如何有效地使用社交媒體在業務上取得成功,一個網絡和一個工具一次。它引導您進行概念化、實施、管理和衡量社交媒體計劃所需的詳細和具體步驟。結果是能夠提高能見度,建立忠實品牌愛好者社群,並增加利潤。

Engage! 涵蓋了您需要了解的有關社交媒體營銷和新社交消費者崛起的一切,並向您展示如何基於已證實的示例創建有效的策略並贏得市場營銷團隊的支持。更重要的是,您將學習如何衡量成功和投資回報率。


  • 介紹了新社交消費者的心理、行為和影響力

  • 展示了如何為短期和長期社交媒體活動定義和衡量成功

  • 由演員阿什頓·庫彻撰寫的鼓舞人心的序言,他在Twitter上擁有超過500萬的追隨者

  • 修訂的平裝版使本書完全更新,以保持社交媒體這個快速變化的世界的領先地位

如今,任何企業都不能忽視社交媒體革命。如果您不使用社交媒體與您的客戶和影響他們的人聯繫,那麼誰會呢?

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