...And the Clients Went Wild!: How Savvy Professionals Win All the Business They Want (Hardcover)

Maribeth Kuzmeski

  • 出版商: Wiley
  • 出版日期: 2010-09-14
  • 定價: $820
  • 售價: 2.4$199
  • 語言: 英文
  • 頁數: 288
  • 裝訂: Hardcover
  • ISBN: 0470601760
  • ISBN-13: 9780470601761
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨 (庫存=1)

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商品描述

Combine social media with traditional marketing techniques for breakthrough results!

While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ...And the Clients Went Wild! gives you the tools to take an eclectic approach and pick the best, most wildly successful marketing methods-traditional, online, or both-to win at a given marketing goal. And, whether by means of Facebook, Twitter, streaming video, or by old-fashioned word of mouth, public relations, or personal sales skill, the goal is to win, right?

  • Find real-life examples of success from some of today's best businesses
  • Shows how to integrate and benefit from both traditional and new marketing methods
  • Uses the proven business growth strategy Red Zone Marketing® as a central concept
  • Author has proven the concepts successful in her work for numerous major clients

Don't throw out tried and true marketing techniques just for the sake of the new. Do what works! Perfect your marketing mix and win with ...And the Clients Went Wild!

商品描述(中文翻譯)

將社交媒體與傳統營銷技巧結合,獲得突破性的成果!儘管社交媒體正在改變營銷風景,但這並不意味著您必須在它和更傳統的方法之間做出選擇。《...And the Clients Went Wild!》提供了工具,讓您採取多元化的方法,選擇最佳、最成功的營銷方法-無論是傳統的、線上的,還是兩者兼顧,以實現特定的營銷目標。而無論是通過Facebook、Twitter、流媒體視頻,還是傳統的口碑、公共關係或個人銷售技巧,目標都是獲勝,對吧?

- 從當今一些最好的企業中找到成功的真實案例
- 展示如何整合並從傳統和新的營銷方法中獲益
- 使用經過驗證的業務增長策略Red Zone Marketing®作為核心概念
- 作者在為眾多重要客戶工作中證明了這些概念的成功

不要只為了新事物而放棄經過驗證的營銷技巧。做有效的事情!完善您的營銷組合,贏得成功,《...And the Clients Went Wild!》將助您一臂之力!