Corporate Blogging For Dummies (Paperback)

Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies.

Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers.

• Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid
• Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success
• Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more
• Features examples of successful blogging programs throughout the book

Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

建立一個成功的企業部落格以接觸您的客戶

企業部落格需要仔細的規劃和對法律和企業政策的關注，以使其具有生產力和效果。這本有趣、友善和實用的指南將引導您如何將部落格作為與客戶溝通的首要途徑，並解釋如何通過隱私、披露和審查政策來保護您的公司和員工。

部落格專家道格拉斯·卡爾（Douglas Karr）展示了部落格是與客戶建立對話和親和關係的理想方式。您將了解如何準備、執行、建立和推廣企業部落格策略，以便您能夠獲得企業部落格所提供的回報。

本書分享了企業部落格的最佳實踐，包括行業技巧、有效方法和需要避免的陷阱。它將引導您準備企業部落格，建立策略，推廣部落格並測量其成功。此外，本書還回顧了企業部落格涉及的法律問題，如免責聲明、服務條款、評論政策、誹謗和誣衊等。書中還提供了成功部落格計劃的實例。

《企業部落格入門》將向您展示如何以安全、友好和成功的方式建立企業部落格。