Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Hardcover)
暫譯: 專業人士及其公司的社交媒體策略：建立信譽與加速關係的指南（精裝版）

Michelle Golden

Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Hardcover)
  • 出版商: Wiley
  • 出版日期: 2010-12-07
  • 定價: $1,440
  • 售價: 5.0 折 $720
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Hardcover
  • ISBN: 0470633107
  • ISBN-13: 9780470633106
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨(限量) (庫存=1)

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商品描述

Expert advice on growing your professional service firm or individual practice through social media

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.

  • Explores why the fastest and most leveragable way to expand relationships today is through the Internet
  • Provides step-by-step approaches to successful professional blogging
  • Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites
  • Includes pitfalls and success stories featuring notable social media trailblazers

Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

商品描述(中文翻譯)

專家建議：透過社交媒體擴展您的專業服務公司或個人實踐

本書《社交媒體對專業人士及其公司》的目的是向專業人士及其行銷人員展示如何以更新的方式實現熟悉的行銷策略，逐步指導您如何將社交媒體應用於您的專業實踐。無論您是想建立自己的線上聲譽，還是準備探索企業行銷和溝通的新媒體，本書都是您戰略方法的權威指南。




  • 探討為何當今擴展關係最快且最具槓桿效應的方式是透過互聯網



  • 提供成功專業部落格的逐步方法



  • 討論有效使用 Twitter、LinkedIn、Facebook 和書籤網站的高層策略



  • 包括著名社交媒體先驅的陷阱和成功故事



這本書及時且實用，向您展示為何新媒體迅速成為專業人士接觸其受眾的核心方式。無論您的公司提供法律、會計、財務規劃、建築、顧問或其他服務，《社交媒體策略對專業人士及其公司》將向您展示更好地接觸和與客戶溝通的方法。

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