Affiliate Program Management: An Hour a Day (Paperback)

Affiliate marketing is hot; here’s how to get your program going

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.

• Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know
• Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program
• Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more

  Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

聯盟營銷正夯，以下是如何啟動你的計劃。

幾乎每個在《互聯網零售商500強》中的零售商都有一個聯盟營銷計劃。現在，免費的聯盟網絡、自動化軟件和按效果付費的報酬模式使得小企業能夠輕鬆利用這個營銷工具。這本指南以受歡迎的《每天一小時》的形式，提供了一種詳細、實用的任務導向方法，來開發、推出和管理一個成功的聯盟營銷計劃。它探討了市場研究、確定付款模式和報告準則、招募聯盟合作夥伴、制定適當的溝通方式等等。

聯盟營銷計劃可以在不增加過多成本的情況下提升營銷效果；這本《每天一小時》指南提供了商家、企業主和負責管理聯盟計劃的人所需的一切知識。

本書提供了一個現代、實用、逐步指南，來研究、推出、管理和優化一個成功的聯盟營銷計劃。內容涵蓋了社交媒體、制定政策、使用資料源、優惠券、小工具和視頻、創建引人入勝的內容、處理未達目標的合作夥伴等等。

《每天一小時的聯盟計劃管理》是一本自助指南，用於規劃和維護一個成功的聯盟計劃。