Strategic Management of e-Business, 2/e
暫譯: 電子商務的策略管理，第二版
Stephen Chen
- 出版商: Wiley
- 出版日期: 2004-11-30
- 售價: $1,030
- 貴賓價: 9.8 折 $1,009
- 語言: 英文
- 頁數: 384
- 裝訂: Paperback
- ISBN: 0470870737
- ISBN-13: 9780470870730
-
相關分類:
電子商務 E-commerce
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商品描述
Description:
E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.
Table of Contents:
Preface to the second edition.
Preface to the first edition.
About the Author.
Chapter 1. Introduction to E-Business.
Chapter 2. The Basics of E-Business Technology.
Chapter 3. The Markets for Electronic Commerce.
Chapter 4. E-Marketing.
Chapter 5. The Economics of E-Business.
Chapter 6. Analysing the Industry Impacts of E-business.
Chapter 7. Developing an E-Business Strategy.
Chapter 8. Implementing an E-Business Strategy.
Chapter 9. Public Policy Issues.
Chapter 10. Future Trends.
商品描述(中文翻譯)
**描述：**
電子商務正在快速變化，隨之而來的思維方式也在改變，目前尚未就電子商務課程應教授的內容及方式達成共識。本書是一本成功的MBA級別教材的修訂和更新版，從戰略管理的角度探討電子商務，並觸及相關領域，如網路行銷和資訊系統（IS）。Stephen Chen 專注於電子商務的戰略意涵，並檢視各行業所採用的策略，提供當前研究和實踐的全面回顧。
**目錄：**
第二版前言。
第一版前言。
關於作者。
第一章：電子商務概論。
第二章：電子商務技術基礎。
第三章：電子商務市場。
第四章：電子行銷。
第五章：電子商務的經濟學。
第六章：分析電子商務對產業的影響。
第七章：發展電子商務策略。
第八章：實施電子商務策略。
第九章：公共政策議題。
第十章：未來趨勢。
