Strategic Management of e-Business, 2/e

Stephen Chen

  • 出版商: Wiley
  • 出版日期: 2004-11-30
  • 售價: $1,030
  • 貴賓價: 9.8$1,009
  • 語言: 英文
  • 頁數: 384
  • 裝訂: Paperback
  • ISBN: 0470870737
  • ISBN-13: 9780470870730
  • 相關分類: 電子商務 E-commerce
  • 下單後立即進貨 (約5~7天)




E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.


Table of Contents:

Preface to the second edition.

Preface to the first edition.

About the Author.

Chapter 1. Introduction to E-Business.

Chapter 2. The Basics of E-Business Technology.

Chapter 3. The Markets for Electronic Commerce.

Chapter 4. E-Marketing.

Chapter 5. The Economics of E-Business.

Chapter 6. Analysing the Industry Impacts of E-business.

Chapter 7. Developing an E-Business Strategy.

Chapter 8. Implementing an E-Business Strategy.

Chapter 9. Public Policy Issues.

Chapter 10. Future Trends.