Strategic Management of e-Business, 2/e
Stephen Chen
- 出版商: Wiley
- 出版日期: 2004-11-30
- 售價: $1,030
- 貴賓價: 9.8 折 $1,009
- 語言: 英文
- 頁數: 384
- 裝訂: Paperback
- ISBN: 0470870737
- ISBN-13: 9780470870730
-
相關分類:
E-commerce 電子商務
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商品描述
Description:
E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.
Table of Contents:
Preface to the second edition.
Preface to the first edition.
About the Author.
Chapter 1. Introduction to E-Business.
Chapter 2. The Basics of E-Business Technology.
Chapter 3. The Markets for Electronic Commerce.
Chapter 4. E-Marketing.
Chapter 5. The Economics of E-Business.
Chapter 6. Analysing the Industry Impacts of E-business.
Chapter 7. Developing an E-Business Strategy.
Chapter 8. Implementing an E-Business Strategy.
Chapter 9. Public Policy Issues.
Chapter 10. Future Trends.