Strategic Management of e-Business, 2/e

Description:

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

Table of Contents:

Preface to the second edition.

Preface to the first edition.

About the Author.

Chapter 1. Introduction to E-Business.

Chapter 2. The Basics of E-Business Technology.

Chapter 3. The Markets for Electronic Commerce.

Chapter 4. E-Marketing.

Chapter 5. The Economics of E-Business.

Chapter 6. Analysing the Industry Impacts of E-business.

Chapter 7. Developing an E-Business Strategy.

Chapter 8. Implementing an E-Business Strategy.

Chapter 9. Public Policy Issues.

Chapter 10. Future Trends.

描述：
電子商務正在快速變化，以及其背後的思維，目前對於應該在電子商務課程中教授什麼以及如何教授尚無共識。這本修訂和更新的成功MBA級別教材從戰略管理的角度來看待電子商務，同時也觸及了相關領域，如互聯網營銷和信息系統。Stephen Chen專注於電子商務的戰略影響，並研究了各個行業採用的策略，提供了對當前研究和實踐的全面評估。

目錄：
第二版前言。
第一版前言。
關於作者。
第1章 電子商務簡介。
第2章 電子商務技術基礎。
第3章 電子商務市場。
第4章 電子營銷。
第5章 電子商務經濟學。
第6章 分析電子商務對行業的影響。
第7章 制定電子商務戰略。
第8章 實施電子商務戰略。
第9章 公共政策問題。
第10章 未來趨勢。