Search Engine Optimization (SEO) : An Hour a Day, 3/e (Paperback)

Jennifer Grappone

  • 出版商: Sybex
  • 出版日期: 2011-01-11
  • 定價: $1,050
  • 售價: 1.9$199
  • 語言: 英文
  • 頁數: 432
  • 裝訂: Paperback
  • ISBN: 0470902590
  • ISBN-13: 9780470902592
  • 相關分類: 搜尋引擎優化 SEO
  • 立即出貨 (庫存=1)

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商品描述

The third edition of the bestselling guide to do-it-yourself SEO

Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.

  • A successful SEO plan is vital to any business with an online presence
  • This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results
  • Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
  • Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system

Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

商品描述(中文翻譯)

暢銷指南的第三版,教你如何自己做SEO

登上搜尋引擎結果頁的第一頁對於企業和網路行銷人員來說至關重要。搜尋引擎優化有助於提升網站排名,但常常複雜且令人困惑。這本以任務為基礎、實踐性的指南涵蓋了概念和趨勢,並提供了一個逐日策略,用於制定、管理和評估成功的SEO計劃。配備可下載的工具和案例研究以說明關鍵點,這是繁忙的行銷人員、企業主和其他需要提升網站流量的人的完美解決方案。

本書提供了制定目標和獲得企業支持、制定和實施計劃、監測趨勢和結果的策略。無論是個體經營者還是財富500強企業,都提供了提示、技巧和技術。

附帶的網站包括可下載的追蹤試算表、關鍵字列表模板、用於檢查排名和網站索引的模板,以及一個每日SEO任務的日曆,可導入您自己的日曆系統。

全面更新和擴充的第三版《每天一小時的搜尋引擎優化》將幫助您在網絡上提高能見度。