Social Media Metrics Secrets (Paperback)

John Lovett

  • 出版商: Wiley
  • 出版日期: 2011-08-09
  • 定價: $1,225
  • 售價: 6.0$735
  • 語言: 英文
  • 頁數: 384
  • 裝訂: Paperback
  • ISBN: 0470936274
  • ISBN-13: 9780470936276
  • 相關分類: 大數據 Big-dataData Science
  • 立即出貨 (庫存=1)



Invaluable advice on analyzing and measuring the effects of social media

Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media.

  • Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers
  • Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals
  • Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future

Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.



您是否希望能夠與專家坐下來,弄清楚您的社交媒體計劃是否有效?《社交媒體指標秘訣》可以幫助您!專家約翰·洛維特(John Lovett)利用自己多年的培訓和經驗,揭示了分析和衡量社交媒體效果以及評估計劃成功的技巧、訣竅和建議。他使用小型案例研究來演示如何通過應用關鍵績效指標來管理社交運營,以及評估社交媒體的商業價值。

  • 突出了社交媒體如何影響您的業務的各個方面,並改變您量化與客戶成功互動的方式

  • 分享了管理大量社交分析數據的創新技術,通過將數據應用於有助於實現組織目標的方式

  • 詳細介紹了採用社交分析框架的技術,以了解不斷變化的消費者行為,以在社交網絡化的未來中競爭