M-Commerce: Technologies, Services, and Business Models
- 出版商: John Wiley
- 出版日期: 2002-04-30
- 售價: $800
- 貴賓價: 9.8 折 $784
- 語言: 英文
- 頁數: 272
- 裝訂: Paperback
- ISBN: 0471135852
- ISBN-13: 9780471135852
Mobile Commerce, or m-Commerce, is part of an explosion of new usage scenarios that overcome the limitations of mobile devices in support of highly personalized and time-critical activities for consumers and enterprises alike. With tens of millions of m-Commerce consumers around the world today and a billion mobile phone users, the question is not whether m-Commerce will materialize but rather whether you and your company are ready for it. In this innovative book, Norman Sadeh, an internationally recognized authority on m-Commerce, dives into a discussion of the exciting developments that are currently impacting businesses and consumers the world over. In addition to reviewing the background and driving forces behind m-Commerce, such as the transition to 3G, Sadeh thoroughly explores the m-Commerce value chain and the changing role of many of its actors from mobile network operators and portals to content providers, e-tailers, and financial organizations.
Along with offering a managerial overview of m-Commerce, Sadeh draws on his experience to provide in-depth analysis on topics such as:
- WAP, 3GPP’s OSA, and positioning technologies
- Mobile security and payment
- Opportunities for new m-Commerce services and applications
- What it takes to succeed based on lessons learned from leaders such as NTT, DoCoMo, Webraska, Nordea, and Oracle Mobile
Table of Contents
PART ONE: THE M-COMMERCE REVOLUTION.
M-Commerce: What's the Buzz All About?
A First Look at the Broader M-Commerce Value Chain.
PART TWO: THE TECHNOLOGIES OF M-COMMERCE.
Mobile Communicatios: The Transition to 3G.
The Mobile Internet.
Mobile Security and Payment.
PART THREE: M-COMMERCE SERVICES TODAY AND TOMORROW.
Mobile Commerce Services Today.
Early Lessons and Future Prospects.
About the Author.