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商品描述
The first practical guide to a revolutionary Web-based front office
technology
A bold new Web paradigm in-the-making, desktop hosting empowers
virtually anyone to control Web communications from their personal computer. The
fully-automated communication services offered by desktop hosting provide
companies with a powerful new tool to help drive sales, increase customer
satisfaction, and guarantee 24/7 availability. Written by a principal at one of
the major players defining the desktop hosting market, this book supplies
technical and non-technical readers with a practical introduction to an exciting
new technology. Readers learn how to use desktop hosting tools and get valuable
pointers on how to implement an array of desktop hosting solutions.
CD-ROM
contains full, unrestricted versions of WebClerk and CommerceExpert, along with
150 QuickTime training clips.
Table of Contents
Acknowledgments.
Introduction.
Part One: Why Desktop Hosting?
Chapter 1: Put the Point of Communications at the Point of Action.
Chapter 2: Principles of Desktop Hosting.
Chapter 3: Planning to Win.
Chapter 4: Setting Up a Desktop Hosting Solution.
Part Two: How Desktop Hosting Works.
Chapter 5: Getting a Project Funded, Keeping It Funded.
Chapter 6: How to Manage and Adapt.
Chapter 7: Case Studies.
Part Three: Getting Started with the Programs.
Chapter 8: Using the Tools.
Glossary.
Appendix.
Index.