Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets

Julie L. Davis, Suzanne S. Harrison

  • 出版商: Wiley
  • 出版日期: 2001-06-13
  • 售價: $1,080
  • 貴賓價: 9.8$1,058
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Hardcover
  • ISBN: 0471397369
  • ISBN-13: 9780471397366

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"Edison in the Boardroom offers the reader something that is hard to find-a clear perspective and roadmap that shows how patent assets fit on the corporate landscape. The authors develop a unique five-level hierarchy of asset management and take us on a seamless trip from start to finish. Along the way, there are candid revelations of viewpoints and techniques, punctuated by anecdotes, practical examples and testimonials gathered from knowledgeable professionals in industry. Here is a resource that business executives can consult time and again to navigate in the world of patents."--Stephen P. Fox, Associate General Counsel and Director, Intellectual Property, Hewlett-Packard Company

"Davis and Harrison masterfully synthesize first-hand accounts into practical advice for the intellectual asset manager. In an informative and easy style, they bridge the gap between best practices in an emerging field and the needs of managers for real-world solutions. Their solid advice has the capacity to change profoundly the way companies manage their intangibles for increased shareholder value. It's a must-read for everyone interested in increasing returns from intellectual assets." --Jim O'Shaughnessy, VP & Chief Intellectual Property Counsel, Rockwell

"Edison in the Boardroom reveals the winning strategies employed by some of today's biggest companies in maximizing the value of their intellectual property. Well written and extremely readable." --Jerry Rosenthal, Vice President, Intellectual Property & Licensing, IBM

"Edison in the Boardroom is an excellent source book for the beginner in extracting value from intellectual property. Additionally, it is a valuable resource for those who consider themselves as experienced in the field. I know that I learned several new best practices that I plan to apply to my business." --Henry Fradkin, Director, Technology Commercialization, Ford Global Technologies, Inc.

"The Value Hierarchy is clearly articulated in Edison and this provides a relevant guide for corporations to create value from their unique intangibles." --Sharon Oriel, Director, Global Intellectual Asset & Capital Tech Center, The Dow Chemical Company

"Lots of books spout theory and the philosophy of Intellectual Asset Management. What Davis and Harrison provide in Edison in the Boardroom is frankly much more valuable--a practical and 'real world vetted' guide to getting started and building a viable value extraction business!"--Jeff Weedman, Vice President of External Business Development and Corporate Licensing, Procter & Gamble

Table of Contents

Introduction: The Edison Prophecy.

Level One—Defensive.

Level Two—Cost Control.

Level Three—Profit Center.

Level Four—Integrated.

Level Five—Visionary.

The Dow Chemical Company: A Case Study.

Appendix A: Mining a Portfolio for Value.

Appendix B: Competitive Assessment.

Appendix C: Integrated Performance Reporting.

Notes.

Index.