Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 3/e (Hardcover)

A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.

《網路、郵件和電話調查：量身設計方法，第三版》是一本完整的指南，適用於每一位研究人員成功地計劃和進行網路、郵件和電話調查。本書提供了對調查研究方法的簡明回顧，使您能夠提高調查的效度和信度，以及回應率。本書經過全面更新和修訂，包含了有關調查研究各個方面的最新資訊，並提供了實用的指南，教導您如何最佳地利用網路、郵件和電話渠道。