eBay Listings That Sell For Dummies

Marsha Collier, Patti Louise Ruby

  • 出版商: Hungry Minds
  • 出版日期: 2006-03-01
  • 售價: $1,050
  • 貴賓價: 9.5$998
  • 語言: 英文
  • 頁數: 344
  • 裝訂: Paperback
  • ISBN: 0471789127
  • ISBN-13: 9780471789123





Discover the tricks top sellers use to grab attention

Create your own unique eBay selling pages with time-tested techniques

So you know your way around eBay, but you're not getting the highest bids for your items? Maybe your listings need a makeover! Here are all the techie secrets for taking better merchandise photos, writing hot copy and formatting it in HTML, "branding" your eBay store, making your listings look great on anybody's browser, and a whole lot more.

Discover how to

  • Get all you can out of eBay's tools
  • Tweak HTML for eye-popping results
  • Equip your own eBay photo studio
  • Shoot product photos designed to impress
  • Avoid rookie selling mistakes


Table of contents


Part I: Getting Chummy with the Basics.

Chapter 1: Attracting Buyers with Your eBay Listing.

Chapter 2: Getting a Quick Start with the Sell Your Item Page.

Chapter 3: Knowing How HTML Works.

Part II: Lining Your Pockets with HTML.

Chapter 4: HTML Text — Formatting Basics.

Chapter 5: Playing the (Hyper) Links.

Chapter 6: Brewing JavaScripts (Not the Starbucks’ Kind).

Chapter 7: Embedding Images for Flash and Effect.

Chapter 8: Plumping Up Your Description.

Chapter 9: Adding Some Bells and Whistles.

Part III: Turning Pictures into Dollars.

Chapter 10: Choosing and Knowing Your Camera.

Chapter 11: Outfitting Your Studio.

Chapter 12: Getting the Right Light (or the Light Right).

Chapter 13: Setting Up Your Pictures.

Chapter 14: Special-Situation Photography.

Chapter 15: Getting the Pictures from Your Camera to eBay.

Part IV: Advanced Applications for Your Newfound Skills.

Chapter 16: Making Perfect Pictures.

Chapter 17: Dolling Up Your eBay Store.

Chapter 18: Porting Your Listings to Other Sites.

Chapter 19: Automating with HTML Generators.

Part V: The Part of Tens.

Chapter 20: Debunking the Ten (or so) Online Photography Myths.

Chapter 21: Ten Tips for Your Auction Design.

Appendix: Mechanizing Your Sales with Third-Party Management Tools.