Marketing, 16/e (IE-Paperback)

O. C. Ferrell

  • 出版商: Cengage Learning
  • 售價: $1,260
  • 貴賓價: 9.8$1,235
  • 語言: 英文
  • 頁數: 800
  • 裝訂: Paperback
  • ISBN: 0538480564
  • ISBN-13: 9780538480567
  • 相關分類: 行銷/網路行銷 Marketing
  • 下單後立即進貨 (約5~7天)

商品描述

Perfect for students of all backgrounds and interest levels, Hult, Pride and Ferrell's "Marketing 2012, International Edition" combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text, and a full range of supplemental learning resources, (including eLectures, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. "Marketing 2012, International Edition" includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has a new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.