Googlepedia: The Ultimate Google Resource, 2/e
Michael Miller
- 出版商: QUE
- 出版日期: 2007-09-20
- 定價: $1,230
- 售價: 5.0 折 $615
- 語言: 英文
- 頁數: 864
- 裝訂: Paperback
- ISBN: 0789736756
- ISBN-13: 9780789736758
-
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商品描述
Description
The all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google’s web and software tools. It’s all inside!
Blogger-create your own personal blog
Gmail-Google’s web-based email service
Google Web Search-the most popular search on the Internet
Google AdSense-put profit-making ads on their own website
Google AdWords-buy keyword advertising on the Google site
Google Product Search-find hot deals without ever leaving your office chair
Google Book Search-search the full text of selected books
Google Calendar-a web-based scheduling and public calendar service
Google Checkout-pay for your Web goodies and collect payments from people who buy from you
Google Desktop-search documents and emails on your PC’s hard drive
Google Directory-the best sites on the Web, picked by Google’s editors
Google Docs & Spreadsheets-create and share web-based word processing and spreadsheet documents
Google Earth-a fun way to view 3D maps of any location on Earth
YouTube-view and share videos over the Web
Google Groups-a collection of user-created message forums
Google Image Search-search the web for pictures
Google Maps-maps, satellite images, and driving directions for any location
GOOGLE MAY BE THE INTERNET'S MOST POPULAR SEARCH SITE, BUT IT’S ALSO MORE THAN JUST SIMPLE WEB SEARCHES.
• Use Google to search for news headlines, scholarly articles, and the best prices on the Web
• Read and respond to blog postings and create your own blogs with Blogger
• View the latest viral videos with YouTube
• Create maps and driving directions with Google Maps
• Use Google’s free web-based email service Gmail
• Create your own custom Google Maps mashups–and put customized Google search on your own website
Table of Contents
Introduction........................................................................................ 1
What’s in This Book............................................................... 2
Who Can Use This Book........................................................ 4
How to Use This Book........................................................... 4
There’s More Online…........................................................... 5
Get Ready to Google!............................................................. 6
Part I: Basic Searches
1 Inside Google................................................................................. 9
Getting to Know Google, Inc.................................................. 10
Google’s Mission.......................................................... 10
Google’s History........................................................... 11
Google’s Revenues....................................................... 14
Is Google a Search Company or an Advertising Company? 15
Life at the Googleplex................................................... 16
How Google Works.............................................................. 17
How a Typical Search Works........................................ 18
How Google Builds Its Database–And Assembles Its Index 19
How Google Ranks Its Results...................................... 20
The Bottom Line................................................................... 22
2 Searching the Web........................................................................ 23
Conducting a Basic Search.................................................... 23
Navigating Google’s Home Page................................... 24
Entering Your Query..................................................... 24
Feeling Lucky?............................................................. 25
How Google Displays Its Results................................... 25
Universal Search Results............................................... 27
Omitted Results............................................................ 28
Extending Your Search................................................. 28
Conducting a More Refined Search........................................ 29
Don’t Worry About Capitalization….............................. 30
… But Do Worry About Word Order............................. 30
”And” Is Assumed....................................................... 32
Search for One or Another Word................................... 33
Common Words Are Automatically Excluded................. 33
Always Include Stop Words.......................................... 34
Exclude Words from Results......................................... 34
Take Advantage of Automatic Word Stemming.............. 34
Search for Similar Words.............................................. 35
Search for an Exact Phrase........................................... 35
Use Wildcards to Search for Missing Words in an Exact Phrase 36
Search for Words That Don’t Appear Together.............. 36
Narrow Your Search to Specific File Types.................... 37
Narrow Your Search to a Specific Domain or Website.... 38
Narrow Your Search to Words in the Page’s Title.......... 39
Narrow Your Search to Words in the Page’s URL......... 39
Narrow Your Search to Words in the Page’s Body Text. 40
Narrow Your Search to Words in the Page’s Link Text.. 40
Search for a Range of Numbers.................................... 41
Travel Way Back in Time for Your Search.................... 41
List Pages That Link to a Specific Page......................... 42
List Similar Pages......................................................... 42
Find Out More About a Specific Page............................ 43
Highlight Keywords...................................................... 43
Using the Advanced Search Page.......................................... 44
Narrowing Your Search Results with URL Parameters........... 46
Understanding Google’s URLs...................................... 46
Displaying the Most Recent Results............................... 47
Displaying More (or Fewer) Results............................... 48
Restricting Results to a Specific Filetype........................ 48
Other Ways to Query Google................................................ 48
Tips for More Effective Searches.......................................... 51
Use the Correct Methodology........................................ 51
Use the Right Keywords in Your Query......................... 51
Save Your Results........................................................ 53
The Bottom Line................................................................... 53
3 Searching the Google Directory..................................................... 55
What the Google Directory Is–And What It Isn’t.................. 56
Why a Directory Isn’t a Search Engine, and Vice Versa. 56
How the Google Directory Is Assembled........................ 58
Why You’d Want to Use the Google Directory Instead of Google’s Web Search 60
Navigating the Google Directory............................................ 61
Searching Directory Listings.......................................... 61
Browsing Directory Categories...................................... 62
Searching Within a Category......................................... 64
The Bottom Line................................................................... 66
Part II: Specialized Searches
4 Searching for People and Phone Numbers...................................... 69
Searching for People by Name.............................................. 69
Searching for People by Phone Number................................. 74
Searching for Personal Information–And Home Pages.......... 74
Googling Yourself................................................................. 75
The Bottom Line................................................................... 77
5 Searching for Financial Information................................................ 79
Searching via the Standard Search Box.................................. 79
Using Google Finance........................................................... 80
Accessing General Financial Information........................ 81
Accessing Specific Stock and Company Information....... 83
Viewing Interactive Financial Charts.............................. 87
Tracking Your Portfolio................................................. 88
Discussing Finances in Google Finance Groups....................... 90
Finding Google Finance Discussions............................... 90
Reading and Rating Messages....................................... 91
Creating a Google Finance Profile.................................. 91
Replying to Messages................................................... 93
Starting a New Discussion............................................. 93
The Bottom Line................................................................... 95
6 Searching Blogs and Blog Postings................................................. 97
How Google Blog Search Works........................................... 98
How to List Your Blog with Google Blog Search.................... 99
Searching for Blogs–And Blog Posts.................................... 99
Two Ways to Search................................................... 100
Evaluating Blog Search Results.................................... 100
Fine-Tuning Your Blog Search Query................................... 101
Using Advanced Search Operators.............................. 102
Using the Advanced Search Page................................ 102
Subscribing to Blog Search Results....................................... 104
The Bottom Line................................................................. 104
7 Searching for Scholarly Information.............................................. 105
How Google Scholar Works................................................. 106
Identifying Scholarly Content....................................... 107
Searching Beyond the Public Internet........................... 107
Including Print-Only Content........................................ 108
Understanding Google Scholar Search Results...................... 109
Different Types of Results........................................... 109
Listing Information...................................................... 111
How to Use Google Scholar Results............................. 111
Searching Google Scholar.................................................... 112
Conducting a Basic Search.......................................... 112
Using Advanced Search Operators.............................. 112
Using the Advanced Scholar Search Page.................... 113
Linking to Information at Your Library................................. 114
Expanding Google Scholar................................................... 115
Add Google Scholar to Your Website........................... 116
Google Scholar for Libraries........................................ 117
Google Scholar for Publishers...................................... 118
The Bottom Line................................................................. 118
8 Searching for Specialty Information.............................................. 119
Using Google’s University Search........................................ 120
Using Google’s Special Technology Searches....................... 122
Using Google Patent Search................................................ 123
Using Google U.S. Government Search................................ 125
The Bottom Line................................................................. 126
9 Searching for Words and Definitions............................................ 127
Using a “What Is” Search................................................... 127
Using the Google Glossary................................................... 129
Finding Similar Words with Google Sets................................ 131
The Bottom Line................................................................. 133
10 Searching for Other Special Information....................................... 135
Searching for Facts............................................................. 136
Searching for Weather Information...................................... 137
Searching for Travel Information.......................................... 137
Viewing Airport Conditions.......................................... 137
Tracking Flight Status.................................................. 138
Searching for Numbers........................................................ 139
Searching for Movies.......................................................... 140
Searching for Music............................................................ 142
The Bottom Line................................................................. 144
Part III: Additional Search Features
11 Customizing Google..................................................................... 147
Setting Google Search Preferences...................................... 147
Display Google in a Different Language....................... 148
Search in a Different Language................................... 149
Search Safely............................................................. 149
Display More Results Per Page................................... 149
Open a New Results Window...................................... 150
Making Google Your Home Page......................................... 150
The Bottom Line................................................................. 151
12 Saving Your Searches with Google Notebook............................... 153
Getting to Know Google Notebook....................................... 154
Adding Notebook Content.................................................... 155
Creating a New Notebook........................................... 155
Adding a New Section................................................. 155
Adding a New Note.................................................... 156
Clipping Content from Web Pages........................................ 157
Installing the Browser Extension.................................. 157
Adding a Web Page as a Note..................................... 157
Clipping Content from a Web Page.............................. 158
Managing Notebook Content................................................ 158
Managing Notebooks................................................... 158
Managing Notebook Sections....................................... 159
Managing Notes.......................................................... 159
Sharing Notes..................................................................... 159
The Bottom Line................................................................. 161
13 Making Google Safe for Kids....................................................... 163
How SafeSearch Filtering Works......................................... 164
Enabling the SafeSearch Filter............................................. 164
SafeSearch Filtering from the Preferences Page........... 165
SafeSearch Filtering from the Advanced Search Page... 165
SafeSearch Filtering from the Standard Search Box...... 165
SafeSearch Filtering by Editing the Search Results URL 166
When Not to Use SafeSearch.............................................. 166
The Bottom Line................................................................. 168
14 Using Google in Other Languages................................................ 169
Searching for Language- and Country-Specific Pages........... 169
Changing Your Default Language Search..................... 170
Conducting a Language-Specific Search....................... 170
Conducting a Country-Specific Search ........................ 171
Displaying Google in Another Language............................... 172
Using Country-Specific Google Sites.................................... 174
Translating Text and Web Pages from One Language to
Another.................................................................................. 176Languages Translated................................................. 177
Translating Text Passages........................................... 178
Translating Web Pages................................................ 179
Translating from Google’s Search Results..................... 180
Translating Web Pages from the Google Toolbar........... 180
Translating Words from the Google Toolbar.................. 181
The Bottom Line................................................................. 182
15 Using Google as a Calculator and Converter................................. 183
Performing Basic Calculations from the Google Search Box.. 183
Performing Advanced Calculations....................................... 186
Looking Up the Values of Constants.................................... 187
Converting Units of Measure............................................... 190
An Easier Way to Calculate................................................. 196
The Bottom Line................................................................. 198
16 Keeping Updated with Google Alerts............................................ 199
Different Kinds of Alerts..................................................... 199
Signing Up for Alerts........................................................... 201
Customizing and Editing Your Alerts.................................... 202
Deleting Google Alerts........................................................ 203
The Bottom Line................................................................. 203
Part IV: Shopping and Product Searches
17 Searching for Bargains with Google Product Search...................... 207
Google Product Search: It’s Different from Other Price Comparison Sites 208
How Most Price Comparison Sites Work...................... 208
How Google Product Search Works............................. 208
Searching for the Lowest Prices.......................................... 209
Basic Searching.......................................................... 209
Understanding Google’s Product Search Results........... 210
Advanced Searching................................................... 212
Using Advanced Search Operators.............................. 214
Using Google’s Merchant Reviews...................................... 214
Creating Your Own Google Shopping List............................. 217
Adding an Item to Your Shopping List.......................... 217
Viewing and Managing Your Shopping List................... 218
Creating a Wish List.................................................... 219
Shopping Online with Google Catalogs.................................. 219
Searching for Specific Catalogs.................................... 220
Browsing by Product Category.................................... 220
Viewing Catalogs Online............................................. 220
The Bottom Line................................................................. 222
18 Buying and Selling–Online and Locally–with Google Base.......... 223
Understanding Google Base................................................. 224
What’s Not Permitted on Google Base................................. 225
Shopping for Items on Google Base...................................... 226
Selling Items on Google Base............................................... 229
Uploading Bulk Items.......................................................... 233
Creating and Submitting a Bulk Upload File................... 233
Using Google Base to Submit Store Inventory to Google Product Search 233
Using Google Base to Submit Business Location Data to Google Maps 233
The Bottom Line................................................................. 235
19 Paying and Collecting Payments with Google Checkout................. 237
Buying and Selling Electronically: How Online Payment Services Work 238
Tracking a Typical Transaction............................................ 238
Getting to Know Google Checkout....................................... 242
Buying Items with Google Checkout..................................... 243
Creating a Google Account.......................................... 243
Using Google Checkout to Make a Purchase................ 244
Reviewing Your Google Checkout Purchases–and Managing Your Account 246
Selling Items with Google Checkout...................................... 246
Setting Up a Google Checkout Account........................ 247
Paying for Google Checkout........................................ 248
Integrating Google Checkout with Google AdWords...... 248
Evaluating Google Checkout’s Payment Services.......... 248
Adding a Google Checkout Buy Now Button to Your Website 250
Collecting Google Checkout Payments.......................... 251
Withdrawing Google Checkout Funds........................... 251
Google Checkout’s Seller Protection Policy................... 252
The Bottom Line................................................................. 252
Part V: Maps and Directions
20 Using Google Maps..................................................................... 255
Introducing Google Maps..................................................... 256
Searching for Maps............................................................. 256
Searching by Address.................................................. 256
Searching by Landmark............................................... 258
Displaying Google Maps by Entering a URL................. 260
Displaying Street Maps from a Google Web Search...... 261
Navigating a Google Map.................................................... 262
Displaying Satellite Images.................................................. 265
The View from Above................................................ 265
Displaying Hybrid Satellite Maps.................................. 267
Displaying Street View Photos..................................... 268
Viewing Live Traffic Conditions........................................... 270
Sharing Maps...................................................................... 271
Linking to a Specific Map............................................ 272
Emailing a Map........................................................... 272
Printing a Map............................................................ 272
Displaying Driving Directions............................................... 273
Generating Turn-by-Turn Directions............................. 273
Generating Multiple-Stop Directions............................. 274
Following Directions.................................................... 275
Getting Back Home Again........................................... 275
Printing Your Directions.............................................. 277
Saving Locations................................................................. 278
Setting Your Default Location...................................... 278
Viewing Other Saved Locations................................... 279
Finding Nearby Businesses.................................................. 279
Searching for Businesses............................................. 280
Viewing Local Businesses........................................... 280
Adding Your Business to Google Maps......................... 282
The Bottom Line................................................................. 283
21 Using and Creating Google Map Mashups.................................... 285
Creating Simple Mashups with My Maps.............................. 286
Creating a Custom Map............................................... 286
Sharing Your My Maps Mashups................................. 290
Creating More Sophisticated Mashups with Third-Party Tools 290
Creating Complex Mashups with the Google Maps API......... 292
Using the Google Maps API........................................ 292
Creating a Basic Map.................................................. 292
Adding Map Controls.................................................. 294
Adding an Info Balloon................................................ 295
Creating an Animated Map.......................................... 296
Adding a Marker to Your Map..................................... 296
Adding Multiple Markers from Your Own Database..... 297
And Even More…...................................................... 297
Finding Google Map Mashups on the Web............................ 298
The Bottom Line................................................................. 304
22 Using Google Earth..................................................................... 305
Which Version Is for You?.................................................. 306
Introducing Google Earth..................................................... 306
Navigating Google Earth...................................................... 307
Navigating with the Onscreen Navigation Controls................ 308
Navigating with the Mouse.................................................. 309
Pan and Zoom Navigation Mode.......................................... 309
Flight Control Navigation Mode............................................ 310
Click-and-Zoom Navigation Mode........................................ 310
Navigating with the Keyboard.............................................. 310
Taking a Quick Tour of Google Earth................................... 311
Making Google Earth More Three-Dimensional..................... 315
Configuring View Options.................................................... 319
Setting View Preferences.................................................... 319
Using Full-Screen Mode...................................................... 320
Displaying a Latitude/Longitude Grid.................................... 320
Displaying the Overview Map.............................................. 321
Saving and Printing a View.................................................. 322
Searching for Locations to View.......................................... 322
Displaying Driving Directions............................................... 324
Getting Directions............................................................... 324
Touring Your Route............................................................ 325
Printing and Saving Directions.............................................. 325
Displaying and Using Layers................................................ 325
Displaying Points of Interest................................................ 326
Creating Custom Placemarks............................................... 327
Measuring Distance Along a Path........................................ 329
Using Google Earth with GPS Devices................................. 331
The Bottom Line................................................................. 331
Part VI: Communications
23 Sending and Receiving Email with Gmail....................................... 335
What Makes Gmail Unique.................................................. 336
Signing Up (It’s Free!)........................................................ 338
Getting to Know the Gmail Interface.................................... 338
Sending and Receiving Email............................................... 339
Reading Messages...................................................... 340
Viewing Conversations................................................ 340
Replying to Messages.................................................. 342
Forwarding Messages................................................. 343
Composing and Sending New Messages....................... 343
Attaching Files............................................................ 344
Opening or Viewing Attached Files.............................. 345
Deleting Messages...................................................... 346
Searching Your Inbox.......................................................... 346
Basic Search.............................................................. 346
Searching with Search Options..................................... 346
Searching with Advanced Operators............................ 348
Other Ways of Organizing Your Email Messages.................. 349
Starring Important Messages....................................... 349
Applying Labels.......................................................... 350
Archiving Old Messages.............................................. 351
Filtering Incoming Mail........................................................ 352
Dealing with Spam and Viruses............................................ 353
Blocking Spam Messages............................................ 353
Scanning Your Attachments for Viruses....................... 354
Working with Contacts........................................................ 354
Adding a New Contact................................................ 354
Importing Contacts from Another Program................... 356
Displaying Contacts..................................................... 357
Searching for Contacts................................................ 357
Using Contact Groups................................................. 357
Sending a Message to a Contact or Contact Group........ 358
Using Gmail with Other Email Programs and Accounts......... 358
Retrieving Email from Other Accounts......................... 359
&nbs
商品描述(中文翻譯)
描述
這本書涵蓋了關於Google的一切。你不僅會學習高級的搜索技巧,還會學習如何精通Google的網絡和軟件工具。一切都在這裡!
- Blogger-創建自己的個人博客
- Gmail-Google的基於網絡的電子郵件服務
- Google網絡搜索-互聯網上最受歡迎的搜索引擎
- Google AdSense-在自己的網站上放置盈利廣告
- Google AdWords-在Google網站上購買關鍵字廣告
- Google產品搜索-在不離開辦公椅的情況下找到熱門交易
- Google圖書搜索-搜索選定書籍的全文
- Google日曆-基於網絡的日程安排和公共日曆服務
- Google結帳-支付您的網絡商品並從購買您商品的人那裡收款
- Google桌面-搜索您電腦硬盤上的文件和電子郵件
- Google目錄-由Google的編輯人員挑選的最佳網站
- Google文檔和電子表格-創建和共享基於網絡的文字處理和電子表格文檔
- Google地球-以有趣的方式查看地球上任何位置的3D地圖
- YouTube-在網絡上觀看和分享視頻
- Google群組-用戶創建的信息論壇集合
- Google圖片搜索-在網絡上搜索圖片
- Google地圖-任何位置的地圖、衛星圖像和行車路線
Google可能是互聯網上最受歡迎的搜索引擎,但它不僅僅是簡單的網絡搜索。
- 使用Google搜索新聞標題、學術文章和網絡上最優惠的價格
- 閱讀並回應博客文章,並使用Blogger創建自己的博客
- 通過YouTube觀看最新的病毒視頻
- 使用Google地圖創建地圖和行車路線
- 使用Google的免費基於網絡的電子郵件服務Gmail
- 創建