E-Commerce BASICS, 2/e

Bruce McLaren, Constance H. McLaren

  • 出版商: Cengage Learning
  • 出版日期: 2002-12-05
  • 售價: $800
  • 貴賓價: 9.8$784
  • 語言: 英文
  • 頁數: 344
  • 裝訂: Spiral-bound
  • ISBN: 0619059427
  • ISBN-13: 9780619059422

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商品描述

This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.

Table of Contents

  • Unit 1 An Introduction to Electronic Commerce
    Lesson 1 The Internet in Our Economy
    Lesson 2 Business on the Internet
  • Unit Review

    Unit 2 Personal and Business Services Online
    Lesson 3 Searching for a Career
    Lesson 4 Personal Finance on the Internet
    Lesson 5 Internet Information Services
  • Unit Review

    Unit 3 Buying Online
    Lesson 6 B2C: Business-to-Consumer
    Lesson 7 B2B: Business-to-Business
    Lesson 8 Consumer Issues
  • Unit Review

    Unit 4 Doing Business on the Web
    Lesson 9 Internet Marketing
    Lesson 10 Digital Advertising
    Lesson 11 Global E-commerce
  • Unit Review

    Unit 5 Developing a Web Site
    Lesson 12 Creating a Web Site
    Lesson 13 Developing a Web Site with Microsoft FrontPage
  • Unit Review
  • Appendix A: Browser Basics
  • Appendix B: E-Mail Basics
  • Appendix C: Connecting to the Web
  • Glossary
  • Index