E-Commerce 2009: Business, Technology, Society, 5/e

Kenneth Laudon, Carol Guercio Traver

  • 出版商: Prentice Hall
  • 出版日期: 2008-11-15
  • 定價: $1,300
  • 售價: 3.1$399
  • 語言: 英文
  • 頁數: 904
  • 裝訂: Hardcover
  • ISBN: 0136007112
  • ISBN-13: 9780136007111
  • 相關分類: 電子商務 E-commerce
  • 立即出貨(限量) (庫存=1)

商品描述

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

商品描述(中文翻譯)

這本全面且市場領先的教材強調電子商務背後的三大主要推動力,以提供一個有條理的概念框架來理解這個領域:技術變革、業務發展和社會問題。

電子商務的技術基礎設施;互聯網和萬維網;建立電子商務網站;安全和支付;商業概念和社會問題;線上零售和服務;線上內容和媒體;社交網絡、拍賣和門戶網站;B2B電子商務。

對於任何尋找一本最新的書籍,涵蓋電子商務背後的三大主要推動力:技術變革、業務發展和社會問題,以提供一個有條理的概念框架來理解這個領域的人來說,這本書是一個不錯的選擇。