The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity (Paperback)

Imagine, at a terrifyingly aggressive rate, everything you regularly use is being equipped with computer technology. Think about your phone, cameras, cars - everything - being automated and programmed by people who in their rush to accept the many benefits of the silicon chip, have abdicated their responsibility to make these products easy to use.

The Inmates are Running the Asylum argues that, despite appearances, business executives are simply not the ones in control of the high-tech industry. They have inadvertently put programmers and engineers in charge, leading to products and processes that waste money, squander customer loyalty, and erode competitive advantage. Business executives have let the inmates run the asylum!

In his book The Inmates Are Running the Asylum Alan Cooper calls for revolution - we need technology to work in the same way average people think - we need to restore the sanity. He offers a provocative, insightful and entertaining explanation of how talented people continuously design bad software-based products. More importantly, he uses his own work with companies big and small to show how to harness those talents to create products that will both thrill their users and grow the bottom line.

想像一下，以一種令人恐懼的速度，你經常使用的一切都被配備了電腦技術。想想你的手機、相機、汽車 - 一切 - 都被人們自動化和程式化，而這些人在追求矽晶片的眾多好處時，卻放棄了使這些產品易於使用的責任。

《The Inmates are Running the Asylum》主張，儘管表面上看起來，企業高管並不是高科技行業的掌控者。他們無意中讓程式設計師和工程師掌權，導致浪費金錢、損害客戶忠誠度和削弱競爭優勢的產品和流程。企業高管讓囚犯管理了瘋人院！

在他的書《The Inmates Are Running the Asylum》中，Alan Cooper呼籲革命 - 我們需要技術以普通人思考的方式運作 - 我們需要恢復理智。他提供了一個引人入勝、深入的解釋，闡述了有才華的人如何不斷設計糟糕的軟體產品。更重要的是，他利用自己與大大小小公司的合作經驗，展示了如何利用這些才華創造既能讓用戶激動又能增加利潤的產品。