Sams Teach Yourself Google Analytics in 10 Minutes

Michael Miller

  • 出版商: Sams Publishing
  • 出版日期: 2010-07-18
  • 售價: $726
  • 貴賓價: 9.5$690
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Paperback
  • ISBN: 0672333201
  • ISBN-13: 9780672333200
  • 相關分類: Google Analytics

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商品描述

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

 

10 minutes is all you need to learn how to…

  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn