Sams Teach Yourself Google Analytics in 10 Minutes
暫譯: Sams 10分鐘學會 Google Analytics

Michael Miller

Sams Teach Yourself Google Analytics in 10 Minutes
  • 出版商: SAMS
  • 出版日期: 2010-07-08
  • 售價: $790
  • 貴賓價: 9.5 折 $751
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Paperback
  • ISBN: 0672333201
  • ISBN-13: 9780672333200
  • 相關分類: Google Analytics

    • 海外代購書籍(需單獨結帳)

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商品描述

Sams Teach Yourself Google Analytics™ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you’ll learn everything you need to use Google Analytics to accurately measure your website’s performance–and improve it!

 

10 minutes is all you need to learn how to…

  • Quickly create a Google Analytics account and add Google Analytics to your site
  • Define goals and measure how well your site is achieving them
  • Track visitors from search engines, pay-per-click advertising, email, and other sources
  • Discover the pages your visitors view, how long they stay, and where they exit
  • Monitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading files
  • Identify your best and worst content, and fix poorly performing pages
  • Improve your site by tracking error pages and broken links
  • Measure AdWords traffic, position, and e-commerce performance
  • Manage Google Analytics through the Dashboard
  • Customize Google Analytics to work more effectively with your site
  • Capture more accurate information by filtering out internal traffic
  • Choose the right reports and data, understand them, and act on what you learn

商品描述(中文翻譯)

《Sams Teach Yourself Google Analytics™ in 10 Minutes》為您提供直接且實用的答案，讓您在需要快速結果時能夠迅速獲得幫助。透過這本書的10分鐘課程，您將學會使用Google Analytics準確測量網站表現的所有必要知識，並加以改善！

10分鐘內您將學會如何…

- 快速創建Google Analytics帳戶並將Google Analytics添加到您的網站
- 定義目標並衡量您的網站達成目標的效果
- 追蹤來自搜尋引擎、按次付費廣告、電子郵件及其他來源的訪客
- 發現訪客查看的頁面、停留時間及退出位置
- 監控特定用戶行為，例如播放嵌入式視頻、選擇Flash菜單項目或下載文件
- 確定您最佳和最差的內容，並修正表現不佳的頁面
- 透過追蹤錯誤頁面和壞鏈接來改善您的網站
- 測量AdWords流量、位置和電子商務表現
- 通過儀表板管理Google Analytics
- 自訂Google Analytics以更有效地與您的網站協作
- 通過過濾內部流量來捕獲更準確的信息
- 選擇正確的報告和數據，理解它們並根據所學採取行動

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