Hot Text: Web Writing that Works

Lisa Price, Jonathan Price

  • 出版商: New Riders
  • 出版日期: 2002-01-11
  • 售價: $1,500
  • 貴賓價: 9.5$1,425
  • 語言: 英文
  • 頁數: 528
  • 裝訂: Paperback
  • ISBN: 0735711518
  • ISBN-13: 9780735711518
  • 相關分類: 網頁設計行銷/網路行銷 Marketing
  • 立即出貨(限量) (庫存=3)

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商品描述

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

Table of Contents

Home Page.

I. CATCH THE NET SPIRIT.

1. Who Am I Writing for, and Incidentally, Who Am I?
2. What Kind of Thing Am I Creating?
3. What Will the Web Do to My Text?
4. Attention!

II. WRITE LIKE A HUMAN BEING.

5. Idea #1: Shorten That Text.
6. Idea #2: Make Text Scannable.
7. Idea #3: Cook Up Hot Links.
8. Idea #4: Build Chunky Paragraphs.
9. Idea #5: Reduce Cognitive Burdens.
10. Idea #6: Write Menus That Mean Something.

III. FINE-TUNE YOUR STYLE FOR THE GENRES.

11. Writing in a Genre.
12. Creating Customer Assistance That Actually Helps.
13. Persuading Niche Markets, Individuals, and the Press.
14. Making News That Fits.
15. Entertaining People Who Like to Read.
16. Getting a Job.

IV. BECOME A PRO.

17. So You Wannabe a Web Writer or Editor.

V. BACKUP.

18. Writerly Sites.
19. If You Like to Read.
Index.

商品描述(中文翻譯)

注意,網頁作者們!這本書將教你如何撰寫引人注目、改變讀者態度並說服他們採取行動的文章。你將學習如何使你的風格快速、緊湊且易於掃描。你將創造出人們喜歡點擊的連結、有意義的選單以及在搜尋引擎中排名靠前的文字頁面。你將學習如何撰寫出色的網頁幫助、常見問題解答、回應客戶、行銷文案、新聞稿、電子郵件通訊、網路雜誌推薦或你自己的網路履歷。案例研究將展示你可以遵循的真實例子。無論你在網路上寫什麼,你都將看到如何以個人化方式建立社群並以自己獨特的風格突破傳統。

目錄
首頁
I. 捕捉網路精神
1. 我為誰寫作,順帶一提,我是誰?
2. 我正在創造什麼樣的東西?
3. 網路對我的文字會有什麼影響?
4. 注意!

II. 寫作像個人類
5. 點子#1:縮短文字
6. 點子#2:使文字易於掃描
7. 點子#3:創造吸引人的連結
8. 點子#4:建立有結構的段落
9. 點子#5:減少認知負擔
10. 點子#6:撰寫有意義的選單

III. 為不同類型微調你的風格
11. 在特定類型中寫作
12. 創造真正有幫助的客戶協助
13. 說服特定市場、個人和媒體
14. 創造符合需求的新聞
15. 娛樂喜歡閱讀的人
16. 找工作

IV. 成為專業人士
17. 你想成為網頁作者或編輯嗎?

V. 資源備份
18. 作者網站
19. 如果你喜歡閱讀
索引