Mobile Marketing: Finding Your Customers No Matter Where They Are (Paperback)

Cindy Krum

  • 出版商: QUE
  • 出版日期: 2010-03-09
  • 售價: $800
  • 貴賓價: 9.5$760
  • 語言: 英文
  • 頁數: 360
  • 裝訂: Paperback
  • ISBN: 0789739763
  • ISBN-13: 9780789739766
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨 (庫存=1)

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商品描述

Mobile Marketing

Finding Your Customers No Matter Where They Are

 

Use Mobile Marketing to Supercharge Brands, Sales, and Profits!

 

Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers…avoiding overly intrusive, counterproductive techniques…and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits.

 

Topics include

• Getting started fast with mobile marketing

• Understanding the international mobile marketing landscape

• Targeting and tracking the fast-changing mobile demographic

• Taking full advantage of the iPhone platform

• Leveraging mobile advertising, promotion, and location-based marketing

• Building micro-sites and mobile applications

• Performing search engine optimization for mobile sites and applications

• Building effective mobile affiliate marketing programs

• Integrating online and offline mobile marketing

• Avoiding mobile marketing spam, viruses, and privacy violations

• Previewing the future of mobile marketing

商品描述(中文翻譯)

行動行銷
無論客戶身在何處,都能找到他們
利用行動行銷來加強品牌、銷售和利潤!

利用全新的行動行銷技術,您可以打造更加個人化、有針對性、即時、可衡量、可行動且有趣的行銷活動!現在,這個領域的領先先驅之一Cindy Krum將向您展示如何讓行動行銷為您的業務帶來效益。她揭示了目前行之有效的方法,並指導您如何為您的產品、服務、品牌和客戶確定適合的策略和戰術...避免過於侵入性和無效的技巧...以及如何成功地將行動行銷融入您現有的行銷組合中。最重要的是,Krum向您展示如何有效地執行您的行動行銷機會,從而提高品牌知名度、客戶忠誠度、銷售量和利潤。

主題包括:
• 快速入門行動行銷
• 了解國際行動行銷風景
• 定位和追踪快速變化的行動用戶群體
• 充分利用iPhone平台
• 利用行動廣告、促銷和基於位置的行銷
• 建立微網站和行動應用程式
• 為行動網站和應用程式進行搜索引擎優化
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• 預覽行動行銷的未來