Facebook Marketing: Designing Your Next Marketing Campaign, 2/e (Paperback)
Justin Levy
- 出版商: QUE
- 出版日期: 2010-05-15
- 定價: $800
- 售價: 3.7 折 $299
- 語言: 英文
- 頁數: 216
- 裝訂: Paperback
- ISBN: 0789743213
- ISBN-13: 9780789743213
-
相關分類:
行銷/網路行銷 Marketing
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商品描述
The All-New, Up-to-the-Minute Guide to Facebook® Marketing: Better Techniques, Better Results!
In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.
Coverage includes
• Learning from the pioneers and avoiding beginner’s mistakes
• Developing a winning Facebook marketing strategy
• Establishing a presence that starts working fast and grows with you
• Designing Facebook ads that drive more clickthroughs at lower cost
• Using Facebook Connect and Live Stream Box to reach customers outside Facebook
• Monitoring what customers are saying about you in real-time
• Communicating more powerfully with widgets and Apps
• Addressing privacy concerns
• Building communities that promote loyalty and innovation
• Using Sweepstakes and other traffic builders
• Mastering advanced Facebook marketing tips, tricks, and hacks
• Preparing for the future of Facebook
商品描述(中文翻譯)
全新、最新的Facebook®營銷指南：更好的技巧，更好的成果！
在這本完全修訂的書中，頂尖的Facebook營銷專家Justin R. Levy展示了如何利用Facebook吸引更多客戶並獲得更多利潤。這不是炒作，而是基於那些利用Facebook推動業務和事業的公司和個人的實際經驗的可行信息。Levy涵蓋了從基礎知識到吸引訪客和建立社群的所有內容。您將了解最新的工具和Facebook應用程序，以及從搜索到隱私的最佳實踐。這本書充滿了真實案例研究，是您唯一需要的Facebook業務指南：您成功的快速、完整藍圖。
內容包括：
• 從先驅者那裡學習，避免初學者的錯誤
• 制定一個成功的Facebook營銷策略
• 建立一個快速運作並隨著您成長的存在
• 設計能夠以更低成本獲得更多點擊的Facebook廣告
• 使用Facebook Connect和Live Stream Box來接觸Facebook以外的客戶
• 實時監控客戶對您的評論
• 通過小工具和應用程序更有力地溝通
• 解決隱私問題
• 建立促進忠誠和創新的社群
• 使用抽獎活動和其他流量生成工具
• 掌握高級Facebook營銷技巧、訣竅和技巧
• 為Facebook的未來做好準備
