Predictive Analytics: Microsoft Excel (Paperback)

Conrad Carlberg

  • 出版商: QUE
  • 出版日期: 2012-07-02
  • 定價: $1,330
  • 售價: 3.0$399
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Paperback
  • ISBN: 0789749416
  • ISBN-13: 9780789749413
  • 相關分類: Excel
  • 立即出貨(限量) (庫存=2)

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商品描述

Predictive Analytics: Microsoft® Excel

Excel predictive analytics for serious data crunchers!

 

The movie Moneyball made predictive analytics famous: Now you can apply the same techniques to help your business win. You don’t need multimillion-dollar software: All the tools you need are available in Microsoft Excel, and all the knowledge and skills are right here, in this book!

 

Microsoft Excel MVP Conrad Carlberg shows you how to use Excel predictive analytics to solve real-world problems in areas ranging from sales and marketing to operations. Carlberg offers unprecedented insight into building powerful, credible, and reliable forecasts, showing how to gain deep insights from Excel that would be difficult to uncover with costly tools such as SAS or SPSS.

 

You’ll get an extensive collection of downloadable Excel workbooks you can easily adapt to your own unique requirements, plus VBA code–much of it open-source–to streamline several of this book’s most complex techniques.

 

Step by step, you’ll build on Excel skills you already have, learning advanced techniques that can help you increase revenue, reduce costs, and improve productivity. By mastering predictive analytics, you’ll gain a powerful competitive advantage for your company and yourself.

 

   •   Learn both the “how” and “why” of using data to make better tactical decisions

   •   Choose the right analytics technique for each problem

   •   Use Excel to capture live real-time data from diverse sources, including third-party websites

   •   Use logistic regression to predict behaviors such as “will buy” versus “won’t buy”

   •   Distinguish random data bounces from real, fundamental changes

   •   Forecast time series with smoothing and regression

   •   Construct more accurate predictions by using Solver to find maximum likelihood estimates

   •   Manage huge numbers of variables and enormous datasets with principal components analysis and Varimax factor rotation

   •   Apply ARIMA (Box-Jenkins) techniques to build better forecasts and understand their meaning

 

Category: Spreadsheets

Covers: Microsoft Office Excel

 

 

 

 

商品描述(中文翻譯)

預測分析:Microsoft® Excel

Excel預測分析適用於嚴肅的數據分析者!

電影《Moneyball》使預測分析聲名大噪:現在您可以應用相同的技術來幫助您的業務取得勝利。您不需要花費數百萬美元購買軟體:您所需的所有工具都可以在Microsoft Excel中找到,而所有的知識和技能都在這本書中!

Microsoft Excel MVP Conrad Carlberg向您展示如何使用Excel預測分析來解決從銷售和市場營銷到運營的實際問題。Carlberg提供了建立強大、可信和可靠的預測的前所未有的洞察力,展示了如何從Excel中獲得深入洞察,這對於使用昂貴的工具(如SAS或SPSS)很難揭示。

您將獲得一系列可下載的Excel工作簿,您可以輕鬆適應自己的獨特需求,以及用於簡化本書中最複雜技術的VBA代碼,其中許多是開源的。

逐步進行,您將在已有的Excel技能基礎上進一步學習高級技術,這些技術可以幫助您增加收入、降低成本和提高生產力。通過掌握預測分析,您將為您的公司和自己獲得強大的競爭優勢。

• 學習使用數據來做出更好的戰術決策的“如何”和“為什麼”
• 選擇每個問題的正確分析技術
• 使用Excel從各種來源(包括第三方網站)捕獲實時數據
• 使用邏輯回歸預測行為,例如“會買”與“不會買”
• 區分隨機數據波動和真實的基本變化
• 使用平滑和回歸預測時間序列
• 通過使用Solver找到最大似然估計值來構建更準確的預測
• 使用主成分分析和Varimax因子旋轉來管理大量變量和龐大數據集
• 應用ARIMA(Box-Jenkins)技術來建立更好的預測並理解其含義

類別:試算表
涵蓋範圍:Microsoft Office Excel