The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences (Paperback)

Mark Smiciklas



Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics, Mark Smiciklas helps you understand how to leverage the use of  powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more. This straightforward, visual, common-sense based book explains: * What infographics are, and why they work so well * How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts * How to communicate the "personal" through infographics * Best practices for observation, processing ideas, creating highly effective infographics, and publishing them * How to plan for and measure the ROI of infographics * And much more...


需要克服信息過載並傳達您的訊息嗎?資訊圖表是您的秘密武器。使用資訊圖表,您可以以視覺方式傳遞知識和想法,讓您的觀眾能夠快速理解並採取行動。在《資訊圖表的力量》一書中,馬克·斯米奇克拉斯(Mark Smiciklas)幫助您了解如何利用強大的資訊圖表:將複雜的數據或概念轉化為直觀、即時的知識的視覺表示。斯米奇克拉斯從商業角度寫作,揭示了如何在組織內外使用資訊圖表:建立品牌、銷售、服務客戶、將團隊對齊於新策略等。這本直接、視覺、基於常識的書解釋了以下內容:
- 資訊圖表是什麼,以及為什麼它們如此有效
- 如何將統計數據、業務流程、時間、地理、列表、關係和概念視覺化
- 如何通過資訊圖表傳達「個人」
- 觀察、處理想法、創建高效資訊圖表和發佈的最佳實踐
- 如何計劃和衡量資訊圖表的投資回報率
- 還有更多...