The Like Economy: How Businesses Make Money with Facebook, 2/e (Paperback)

Brian Carter

  • 出版商: QUE
  • 出版日期: 2013-08-07
  • 售價: $875
  • 貴賓價: 9.5$831
  • 語言: 英文
  • 頁數: 336
  • 裝訂: Paperback
  • ISBN: 0789751364
  • ISBN-13: 9780789751362
  • 立即出貨 (庫存=1)

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商品描述

The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, & Strategies!

Brian Carter’s complete, step-by-step Facebook sales and marketing plan has helped thousands of companies supercharge their online sales and profits. Now, he’s completely updated it to reflect new Facebook features and tools, share all-new examples and experiences, and deliver actionable new insights about Facebook’s users…your customers! Carter focuses on techniques proven to pay off and steers you away from expensive techniques that no longer work. You’ll discover today’s best ways to attract more prospects at lower cost, convert more of them into profitable buyers, repel “brand-bashers,” and attract fans who’ll help you sell. This is a book for doers, not talkers: entrepreneurs and marketers who want results, fast!

• Compare Facebook’s five routes to profit, and choose your best strategies
• Craft a Facebook program that reflects your unique offerings and customers
• Avoid eight key mistakes that kill Facebook profitability
• Continuously optimize your presence to reflect your experience and performance
• Sell the dream: Go beyond benefits to arouse your fans’ desires
• Attract super-affordable, targeted visitors and fans with Facebook ads
• Deepen engagement by applying new insights about Facebook users
• Improve branding, positioning, and customer service along with revenue
• Master 13 proven influence tactics for transforming casual visitors into buyers
• Employ time-tested sales tactics, including testimonials and upselling
• Build a community you can translate into profits
• Create a cost-effective B2B marketing program that works

商品描述(中文翻譯)

《從Facebook獲利的第一計劃:現已更新,包含新工具、技巧和策略!》

Brian Carter的完整、逐步的Facebook銷售和營銷計劃已幫助數千家公司提升線上銷售和利潤。現在,他完全更新了這個計劃,以反映新的Facebook功能和工具,分享全新的例子和經驗,並提供有關Facebook用戶(即您的客戶)的可行洞察!Carter專注於已被證明能帶來回報的技巧,並引導您遠離不再有效的昂貴技術。您將發現如何以更低的成本吸引更多潛在客戶,將他們轉化為有利可圖的買家,擊退“品牌批評者”,並吸引幫助您銷售的粉絲。這是一本給實幹者而非口號者的書籍:企業家和營銷人員想要快速獲得結果!

• 比較Facebook的五種獲利途徑,並選擇最佳策略
• 設計一個反映您獨特產品和客戶的Facebook計劃
• 避免八個破壞Facebook盈利能力的關鍵錯誤
• 持續優化您的存在,以反映您的經驗和表現
• 售賣夢想:超越利益,喚起粉絲的慾望
• 通過Facebook廣告吸引超便宜、有針對性的訪客和粉絲
• 應用有關Facebook用戶的新洞察,加深參與度
• 改善品牌定位和客戶服務,同時增加收入
• 掌握13種被證明能將隨意訪客轉化為買家的影響策略
• 使用經過時間考驗的銷售策略,包括推薦和加價銷售
• 建立一個能轉化為利潤的社群
• 建立一個有效的B2B營銷計劃