Oversubscribed: How to Get People Lining Up to Do Business with You
暫譯: 超額訂閱：如何讓人們排隊與您做生意
Priestley, Daniel
- 出版商: Wiley
- 出版日期: 2020-03-16
- 售價: $990
- 貴賓價: 9.5 折 $941
- 語言: 英文
- 頁數: 320
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0857088254
- ISBN-13: 9780857088253
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相關主題
商品描述
Oversubscribed is the guide to transforming your business into one which customers fight over Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers' attention, but also will have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and dramatically increase the success of your business. Now in its second edition, this updated version offers new insights and motivating examples that are right for the 2020s. In this new edition, you will learn:
- The principles and philosophies Oversubscribed businesses live by that are often the opposite of what most businesses do.
- Specific steps for getting into the mind of your customer so they only want to buy from your business.
- How to structure campaigns and product launches that systematically get your business Oversubscribed.
- How to impliment a process of signalling to market and collecting signals back from market to build up desire and demand for your products and services.
商品描述(中文翻譯)
《超額訂閱》是一本指導您將業務轉變為顧客爭相搶購的指南。作者丹尼爾·普里斯特利（Daniel Priestley）是一位成功的企業家，他在全球建立並出售了多家企業，分享了經過驗證的現實世界方法，這些方法不僅能吸引顧客的注意，還能讓他們排隊向您購買。這本寶貴的指南將教您如何驅動對您的產品或服務的需求，遠超供應，並顯著提高您的業務成功率。現在已進入第二版，這個更新版本提供了適合2020年代的新見解和激勵範例。在這個新版本中，您將學到：
- 超額訂閱企業所遵循的原則和哲學，這些往往與大多數企業的做法相反。
- 進入顧客心智的具體步驟，使他們只想從您的企業購買。
- 如何結構化活動和產品發布，系統性地讓您的業務實現超額訂閱。
- 如何實施一個向市場發出信號並從市場收集信號的過程，以建立對您的產品和服務的渴望和需求。
作者簡介
Daniel Priestley is a successful entrepreneur who's built and sold businesses in Australia, Singapore and the UK. He's the co-founder of Entrevo, the Key Person of Influence Accelerator program/training for entrepreneurs and leaders. Daniel is also the co-founder of Dent Global -- the organization which provides the training and services around the Entrevo program. With offices in London, Sydney, Singapore and Tampa, the entrevo program is endorsed by the Institute of Leadership and Management. Daniel is also now a KPMG ambassador and was named as one of the top 25 entrepreneurs in London influencing the business scene (Smith & Williamson Power 100).
作者簡介(中文翻譯)
丹尼爾·普里斯特利（Daniel Priestley）是一位成功的企業家，他在澳大利亞、新加坡和英國建立並出售了多家企業。他是Entrevo的共同創辦人，該機構提供針對企業家和領導者的關鍵影響力加速器計劃/培訓。丹尼爾也是Dent Global的共同創辦人，該組織提供與Entrevo計劃相關的培訓和服務。Entrevo計劃在倫敦、悉尼、新加坡和坦帕設有辦事處，並獲得領導與管理學院的認可。丹尼爾目前也是KPMG的品牌大使，並被評選為影響倫敦商業界的25位頂尖企業家之一（Smith & Williamson Power 100）。
