Cracking the PM Career: The Skills, Frameworks, and Practices to Become a Great Product Manager (Paperback)

Gayle Laakmann McDowell, Jackie Bavaro



Product management is a big role, and this a big book.


From the authors of the best-selling Cracking the PM Interview comes the comprehensive guide to the skills, frameworks, and practices to become a great product manager. It will help you level-up your skills and career from your first product management role through product leadership, addressing questions like:


  • What does it take to become a great product manager and great leader?
  • How can you reliably ship products that make a difference in the world?
  • How do you build your product intuition, hone your execution, strengthen your leadership, and develop your strategic skills?
  • What does it take to lead and inspire teams?
  • When is people management the right career move?
  • How does excellence in those skills translate into career success?


This book will teach you the reliable frameworks and best practices that improve your chances of shipping a successful product. The frameworks won't transform you into a great product manager overnight or guarantee that your products never fail, but they'll help you avoid the most common problems and give you the structure to start experimenting, reflecting, and improving.


You'll learn how to:

  • Design high-quality products that delight users and solve people's needs.
  • Run and deliver your projects quickly, smoothly, and effectively.
  • Create product visions and strategies to set direction and optimize for long-term impact.
  • Lead people and influence without authority.
  • Manage people, develop great PMs, build great teams, and create great product organizations.
  • Manage your career so you can translate your efforts into the recognition you deserve.


Topics include:


  • Getting Started: the product life cycle; the first 90 days
  • Product Skills: user research; A/B tests; problem solving frameworks; systems thinking; product discovery; design sprints; ethical product design; technical terms and concepts; product documentation (specs and PRDs)
  • Execution Skills: agile project management; minimum viable products (MVPs); incremental development; product launches; time management; overcoming obstacles
  • Strategic Skills: product vision; strategy; roadmaps; goals and OKRs
  • Leadership Skills: growth mindset; ownership mentality; influencing without authority; stakeholder management; collaboration; communication; inspiring a team; mentoring; working with designers, engineers, and executives
  • People Management Skills: becoming a people manager; being a member of the leadership team; reviewing work; holding people accountable; coaching and development; recruiting and interviewing; product processes; organizational structures
  • Careers: career ladders; career goals; partnering with your manager; picking the right team; negotiations; networking; handling bad situations; career options beyond PM
  • Product Leader Q&A: in-depth career interviews with eleven successful product leaders who have chosen career paths including CPO, head of product, CEO, social impact work, venture capital, angel investing, coaching, and starting their own companies.




- 成為一位優秀的產品經理和優秀的領導者需要什麼?
- 如何可靠地推出對世界有影響的產品?
- 如何培養產品直覺、提升執行能力、加強領導力和發展戰略技能?
- 領導和激勵團隊需要什麼?
- 人事管理是正確的職業發展方向嗎?
- 這些技能的卓越表現如何轉化為職業成功?



- 設計能夠滿足用戶需求並解決問題的高質量產品。
- 快速、順利、有效地運行和交付項目。
- 創建產品願景和策略,以設定方向並優化長期影響。
- 在沒有權威的情況下領導和影響他人。
- 管理人員,培養優秀的產品經理,建立優秀的團隊,創建優秀的產品組織。
- 管理您的職業生涯,以便將您的努力轉化為應得的認可。


- 入門:產品生命周期;前90天
- 產品技能:用戶研究;A/B測試;問題解決框架;系統思維;產品發現;設計冲刺;道德產品設計;技術術語和概念;產品文檔(規格和PRD)
- 執行技能:敏捷項目管理;最小可行產品(MVP);增量開發;產品上市;時間管理;克服障礙
- 戰略技能:產品願景;策略;路線圖;目標和OKR
- 領導技能:成長思維;擁有心態;在沒有權威的情況下影響他人;利益相關者管理;合作;溝通;激勵團隊;指導;與設計師、工程師和高管合作
- 人事管理技能:成為人事經理;成為領導團隊的一員;審查工作;追究責任;培訓和發展;招聘和面試;產品流程;組織結構
- 職業生涯:職業階梯;職業目標;與經理合作;選擇合適的團隊;談判;建立人脈;應對困境;產品經理以外的職業選擇
- 產品領導者問答:深入的職業訪談,與11位成功的產品領導者進行訪談,他們選擇的職業道路包括CPO、產品負責人、CEO、社會影響工作、風險投資、天使投資、指導和創辦自己的公司。