The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (Hardcover)

Steve Blank, Bob Dorf

  • 出版商: K
  • 出版日期: 2012-03-01
  • 售價: $2,100
  • 貴賓價: 9.5$1,995
  • 語言: 英文
  • 頁數: 608
  • 裝訂: Hardcover
  • ISBN: 0984999302
  • ISBN-13: 9780984999309
  • 立即出貨(限量) (庫存=1)



This new step-by-step "owner's manual" walks founders through the proven process for getting startups right the first time.  It's been called "the bible for startups" and "the best $40 investment a startup can make" (on sale at for far less)!  
The Startup Owner's Manual walks you, step-by-step, through the tested and proven Customer Development Process, helping get it right --and shows you how to "get, keep, and grow" customers--literally every step of the way. It's used by thousands of startups, leading Universities (Stanford, Berkeley, Columbia) and used to train inventors funded by the US National Science Foundation, among many others. 
The Customer Development process was developed by Silicon Valley serial entrepreneur-turned-educator Steve Blank, and based on his eight valley startups, four of which IPO'd. Blank joined with serial entrepreneur Bob Dorf to build The Startup Owner's Manual as a sequel to Blank's first book, Four Steps to the Epiphany, which sparked the Lean Startup movement.
The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
This near-encyclopedic, 608-page "how to" manual:
* Guides startups of all types in their search for a scalable, profitable business model
* Explains the 9 deadly sins startups commit most often - and helps you avoid them
* Incorporates the business model canvas as the starting point for any startup
* Provides separate paths and advice for physical versus web/mobile products
* Explains how to test and iterate your company's road to product/market fit
* Details strategies and tactics for how to get, keep and grow customers
* Teaches a new math for startups -- metrics that matter
* Includes detailed checklists at every step of the process
...and provides hundreds of ideas, watch-outs and "how tos" for founders!




客戶開發過程是由硅谷的連續創業家兼教育家史蒂夫·布蘭克(Steve Blank)開發的,並基於他的八家硅谷創業公司,其中四家上市。布蘭克與連續創業家鮑勃·多夫(Bob Dorf)合作,將「創業者指南」打造成布蘭克的第一本書《頓悟的四個步驟》的續集,該書引發了精益創業運動。


* 引導各種類型的創業公司尋找可擴展、有利可圖的商業模式
* 解釋創業公司最常犯的9個致命錯誤,並幫助您避免它們
* 將商業模式畫布作為任何創業公司的起點
* 為實體產品和網絡/移動產品提供不同的路徑和建議
* 解釋如何測試和迭代公司的產品/市場適配之路
* 提供獲取、保留和發展客戶的策略和戰術
* 教授創業公司的新數學-重要的指標
* 在每個步驟提供詳細的檢查清單